The wonderful thing about internet marketing is the ability to measure your results.
But don't just stop at the metrics. This presentation will show you how to turn metrics into action.
For more details on this topic go to : http://www.roundpeg.biz/2014/05/right-prescription-grow-web-traffic/
10. Metric: Visits
• Where do visitors come from?
Where Does Traffic Come From?
Organic Search Direct Referral Social Email
11. Action : Target Each Source
• Increase
– Direct traffic with off line activity
– Organic traffic with content
– Referrals with directory listings and cross
promotion
– Social traffic with activity
– Create or expand your email list
– Consider paid advertising when all else fails
13. Metric: View
• Objective: At least two pages per visit
• Common mistakes
– Too many choices
– Slow load speed
– Non-responsive design
– Poor navigation
20. Action: Increase Conversion
• Give people something to do
– Add downloads, check lists and surveys
– Create web based offers
– Add service renewal and scheduling
26. Promote Your Offer Where Your Customers Are
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Incoming or
Outgoing Calls
Events
and Meetings
Place of Business
Guest Book
Email
Signature
K Smitheen
Your Offer
Social Media
27. Calling Your Audience to Action
• Calls to Action include…
– Links to click on
– Information to print out
– Phone numbers to call
– Instructions
• Describe the immediate benefits…
– What’s in it for your audience?
– Why should they do it now?
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31. Keep Customers Coming Back
• The value of a customer
– You’ve already paid for them
• It’s 6-7 times more expensive to gain
a customer than to retain a customer 1
– They spend more
• Repeat customers spend 67 percent more 2
– They are your referral engine
• After 10 purchases, a customer has
already referred up to 7 people 2
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Sources:
1. Flowtown, 2010
2. Bain and Company