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WHERE IS YOUR WEBSITE
FAILING?
• Design – Format
• Content
• Search
• Conversion
DESIGN : MOBILE
RESPONSIVE
denisonparking.com
MOBILE FIRST
VERTICAL HIERARCHY
You have to pick a
favorite child
UNCLUTTERED
NAVIGATION
Create a logical path for
visitors
SAY GOODBYE TO
IRRELEVANCE
NO MORE CHEESY STOCK
PHOTOS
USEFUL SIDEBARS ONLY
WORDS MATTER
Who Are You Talking To?
CONTENT
• Customer Focused Content
• Bite Size Information
• Information at a Glance
• Deep Content
SEARCH TIPS
• Keywords in Balance
• Natural Language – No Stuffing
• Purpose for Every Page
• Unique Titles and Meta Descriptions
• Frequent Updates
• Relevant Links
CONVERSION
Is there a clear call to
action?
LEARN MORE
SCHEDULE
APPOINTMENT
BUY NOW
CONTACT US
DONATE
TRY
CONVERSION TIPS
• Every Page is a Landing Page
• Logical Next Step
• Information in Little Bites
• Limit Choices
No Way Out
MEASURE RESULTS
• Traffic Improvement
• Traffic Sources
• Page View
VISITS
TRAFFIC SOURCES
Organic Search Direct Referral Social Email
HOW TO DRIVE MORE
TRAFFIC
• Tactics vary for each source
– Direct traffic - More off line activity
– Organic traffic - More content
– Referrals - Directory listings & cross promotion
– Social traffic – More activity
– Email - Create or expand your list
Consider paid advertising when all else fails
PAGE VIEWS
Objective: Minimum Two Pages Per Visit
IMPROVE PAGE VIEWS
• Switch to mobile responsive design
• Check page load speed
• Select clear calls to action
• Simplify navigation
• Fewer choices on a page
• Connect relevant content with internal links
• More content, (blog, video, audio and graphics)
WEB TUNE-UPS ARE A
CONTINUOUS PROCESS
Start Today!
NEED MORE HELP?
www.roundpeg.biz
317.569.1396

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