1.
Social Media
&
Life Style…!
www.themedialifestyle.com
Created for: By: Vikram Mehta

2.
Meaning & Definition : Social Media
• Social Media is online content created by people using
highly accessible and scalable publishing technologies
• Social media is a shift in how people discover, read and
share news, information and content.
• It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many)
and is the democratization of information, transforming
people from content readers into publishers.
• Social media has become extremely popular because it
allows people to connect in the online world to form
relationships for personal, political and business use.
Businesses also refer to social media as user-generated
content (UGC) or consumer-generated media (CGM).

3.
Meaning & Definition : Lifestyle
• Lifestyle was originally coined by Austrian psychologist
Alfred Adler in 1929. The current broader sense of the word
dates from 1961.
• In sociology, a lifestyle is the way a person lives.
• A lifestyle is a characteristic bundle of behaviors that makes
sense to both others and oneself in a given time and place,
including social relations, consumption, entertainment, and
dress.
• The behaviors and practices within lifestyles are a mixture of
habits, conventional ways of doing things, and reasoned
actions. A lifestyle typically also reflects an individual's
attitudes, values or worldview. Therefore, a lifestyle is a
means of forging a sense of self and to create cultural
symbols that resonate with personal identity.

4.
Five Pillars of Social Media
 Any & All forms of Social Media Marketing tactics fall under at
least one of these five forms of action.
1. Declaration of Identity
2. Identity through Association
3. User-Initiated Conversation
4. Provider-Initiated Conversation
5. In-Person Interaction

5.
Declaration of Identity
• Identity-based Interaction is your declaration of your value,
who you are, and where you can be found.
• Your customer happens upon your online identity that you,
as a provider, define and declare.
• This is anything from your About Us
Facebook – http://www.facebook.com
LinkedIn - http://www.linkedin.com/

6.
Identity through Association
• Association-based Interaction is your customers’
opportunity to associate themselves with you and you with
your customers.
• Most obviously, this is accomplished through things like
becoming “Friends” on MySpace, you and your customers’
through their social bookmarking.
• This is your customer wearing your company’s logo proudly
– Like “Page wears his Google T-shirts”.
StumbleUpon - http://www.stumbleupon.com/
Delicious - http://delicious.com/

7.
User-Initiated Conversation
• User-initiated Conversation is your users’ opportunity to
create their own declarations or questions, and your
opportunity to respond.
• This is your opportunity to be there and cater to them.
• Here, you serve your customers.
LiveGroups - http://groups.live.com/
YahooGroups - http://groups.yahoo.com/
GoogleGroups - http://groups.google.com/?pli=1

8.
Provider-Initiated Conversation
• Provider-initiated Conversation is your chance to find out
what your customers think, feel, love and hate about your
product.
• Ask them. Challenge them. Present yourself to them, but do
so respectfully.
• As much as it’s an opportunity for them to tell you what
they love and hate about your product, it’s also their choice
whether to do so or not.
• Be kind. Be respectful. Appreciate their time.
Friendster - http://www.friendster.com/
Bebo - http://www.bebo.com/

9.
In-Person Interaction
• In-Person Interaction is the pinnacle form of interaction with
your customers.
• You’re interacting with them online, why not in person?
Does it get better than that?
• This is where relationships are built and authentic
conversation is had with so much more input, feedback,
collaboration and communication.
EventfuL - http://eventful.com/
Meetup - http://www.meetup.com/

10.
‘Social Media’ – A Commercial Categorizations
• An Individual / Business – Marketing’
Communication
Collaboration
Multimedia
Reviews & Opinions
Entertainment

11.
Social Media : A Campaign Strategy

12.
• Blogs
Communication
– Blogger
– LiveJournal
– WordPress
• Micro-Blogging
– Twitter
– Plurk
– Pownce
• Social Networking
– Bebo
– Facebook
– LinkedIn
• Social Networking Aggregation
– NutshellMail
– FriendFeed
• Events
– Eventful
– Meetup.com

13.
Collaboration
• Wikis
– Wikipedia
– PBwiki
– WetPaint
• Social Book Marking / Tagging
– Delicious
– StumbleUpon
– GoogleReader
– CiteULike
• Social News
– Digg
– Mixx
– Reddit
• Opinion Site
– Epinions
– Yelp

14.
Multimedia
• Photo Sharing
– Flickr
– Photobucket
– SmugMug
• Video Sharing
– You Tube
– Vimeo
– SevenLoad
• Live Casting
– Ustream.Tv
– Justin.Tv
– Stickam
• Audio & Music Sharing
– Imeem
– The Hype Machine
– Last.FM

15.
Reviews & Opinions
• Product Reviews
– Epinions.com
– MouthShut.com
• Q&A
– Yahoo! Answers
– WikiAnswers

16.
Entertainment
• Media & Entertainment Platforms
– Cisco Eos
• Virtual Worlds
– Second Life
– The Sims Online
– Forterra
• Game Sharing
– Miniclip
– Kongregate

17.
‘Social Media’ : Conversation & Lifecycle

18.
Debunking Six Social Media Myths

19.
1. SOCIAL MEDIA IS NOT FREE.
 Integrating these tools into a corporate marketing program requires skill, time and money.
 The Budget for an effective social media marketing campaign begins at $50,000 for two to
three months
 As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia
micro site that becomes the center of an online community.
2. ANYONE CAN DO IT.
 A surfeit of whiz kids and more experienced marketers are claiming to be social media experts
and even social media gurus.
 You'll Find
 4,273 Internet marketers
 1,652 social media marketers
 513 social media consultants
 272 social media strategists
 180 social media experts
 98 social media gurus
 58 Internet marketing gurus

20.
3. YOU CAN MAKE A BIG SPLASH IN A SHORT TIME.
 Sure, sometimes a social media campaign can produce substantial and measurable
results quickly.
 Social media is great if you're already a star, but that doesn't happen overnight.
 ZapposChief Executive Tony Hsieh, whose company has millions of customers who
are evangelists for the great service that built the brand, quickly became a Twitter
star, with more than 32,000 followers. When Dell (DELL), JetBlue Airways (JBLU), the
Chicago Bulls, and other love-'em-or-hate-'em brands joined Twitter, they
immediately developed huge followings.
4. YOU CAN DO IT ALL IN-HOUSE.
 Wrong! You need strategy, contacts, tools, and experience—a
combination not generally found in in-house teams, who often reinvent
the wheel or use the wrong tools.
 t is rare indeed to find an in-house team that can not only conceive and
execute a social media campaign but also drive traffic to it with effective
e-mail segmentation, search optimization, blogger outreach, blog
advertising, Google ads, and more.

21.
5. IF YOU DO SOMETHING GREAT, PEOPLE WILL FIND IT.
 Quite simply, that never was true.
 Until you can drive traffic to your social media effort, you've got a tree falling
in the forest, heard only by those standing nearby.
 A great number of tools can drive traffic, including StumbleUpon, Digg, and
Twitter, but nothing works better than word of mouse—one friend telling
another, "Hey look at this!"
6. YOU CAN'T MEASURE SOCIAL MEDIA MARKETING RESULTS.
 You can use a variety of methods, including mentions on blogs and in
media; comments on the content; real-time blog advertising results,
and clicks to your company Web site.
 You can get very precise statistics from a variety of sites,
including Google Trends, Twitter search, Google Analytics, Back Type,
and Compete.
 The tools are there. The gurus who know how to use and interpret
them—not so much.

22.
Why
Social
Media
!

23.
HOW CAN SOCIAL MEDIA BE USED AS A STRATEGY TO
AUGMENT BRANDING OF INDIVIDUALS N BUSINESS.
• Going Online Means An Integrated Approach
– Media Strategies
• Talking to reporters via social networking sites
• Reading, commenting and monitoring news articles
& blogs
– Marketing Strategies
• Facebook Ads
• Google Sponsored Links

24.
So, what are they all “doing” out there
(Remember, it’s the social part)
• Instantaneous
» Want it now
• Conversation
» Let’s chat / sharing
• Community
» I’m a part of something
• Transparency
» Putting it out there
• Listen
» Someone heard me
• Participatory
» Join in/make friends
• Monitor
» Find others like me
• Respond
» Follow up

25.
Next Level ! ? !
MAKING YOUR BUSINESS OR BRAND MORE
PERSONAL.
CONNECTING ON A NEW LEVEL…

26.
Few Ways To Use Social Media.
YOUR PLAN STARTS HERE:-
– Who are you / your brand?
• Connector
» Knows lots of people
• Maven
» Trusted expert who seeks to pass
knowledge along
• Salesman
» Charismatic people skills with
powerful negotiation skills
– Who do you want to communicate with?
» Clients, like-minded people, friends
– What are you looking to gain?
» Increased brand visibility, build a
large network

27.
Return of Engagements;
Ultimate Conversation Goal !
• Self Branding
• Business Branding
• Incoming Traffics from Links
• Number of people subscribed
• Linked Conversations
• Comments
• Increase in anything
• Survey

28.
Brand Yourself!
Created for: By: Vikram Mehta