10. Rich interfaces: more comfort and speed http://www.gap.com/ http://www. amazon. com / http://www.camper. es /
11. Collaborative marketing: we are all influencers http://www. amazon. com / http://shopping.yahoo.com/ shoposphere /
12. Re-intermediation: the value chain extends to the infinite http://www. Shopzilla. com / http:// corkd. com / http://www. Boompa. com / http://www. ShopWiki. com /
13. Co-creation of value: everyone has his share of the pie http://www. laFraise. com / http://www. zlio. com / http://www. etsy. com /
14. Good ideas to try out http://www. NOSIBAY. com http://www. rightcart. com / http://www.Farecast. com /
16. Darwin's theory applied to e-commerce Share of electronic commerce in the retail trade in the U.S. (excluding financial services, travel and ticketing) - Source: U.S. Census Bureau You are here
17. The new levelers Rich trade Customer experience Ergonomics incentive Collaborative marketing Performance Measurement Rich trade
19. What added value? Messages better staged Emotional worlds richest Better valued products New opportunities for interaction and manipulation Guidance and a stronger personalization Purchasing process simplified
27. Personas to segment your visitors Name Photo Age Marital status Work Environment Hobbies Technical competence Needs, constraints, motivations, brakes Online buying behavior Citation
32. Fundamentals Reasoning at the screen Persuasive design guides the eye Ergonomics incentive to prompt for action An approach focused on objectives "What purpose is to fill the page? " "What is the goal for the product? "...