1. Facebook for Journalists Roy Pereira @ CAJ 2010

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3. Agenda Who am I? Why it is important to you Facebook 101 How you can find news stories How to promote your own stories How to network with other journalists How to find sources 3

4. Introduction Who is this guy and why is he Shiny? 4

5. Why I Am Here Over 40 campaigns on Facebook Co-Founded FacebookCamp (Toronto) Largest Facebook Dev Garage in the world! Co-Founded Refresh Partners in May 2007 1st Marketing Agency focused on Social Networks Founded Shiny Agency in May 2009 Specialized marketing agency focused on bringing brands to social networks 5

6. Some of Our Facebook Campaigns 6

7. Why Facebook? Why is Facebook so important to us? 7

8. Facebook’s Growth Monthly Active Users (M) 65 million via mobile 8

9. Real-Time-Web = Facebook Daily: 175 million active users 55 million status updates Weekly: 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared Monthly: 2.5 billion photos uploaded 3.5 million events created 9

10. Canada on Facebook The Territories: 0% Alberta: 11% The Maritimes: 8% Manitoba: 3% British Columbia: 14% Quebec: 19% Saskatchewan: 3% Ontario: 40% Canada: 14 million users Source: FacebookSocialAds, Jan, 2010 10

11. Canadian Demographics Source: FacebookSocialAds, Jan, 2010 11

12. Facebook Around the World Source: Facebook, Dec 2009 12

13. Facebook 101 So that you can talk to your kids and sound like you are hip 13

14. 14 What is on your mind? What are your friends up to? On-the-fly conversations This is what it is all about! Get Involved

15. 15 Photos are the #1 activity Wow, lots of personal info… Your digital life

16. 16 More photos on Facebook than next 5 nearest competitors

17. 17 Lots of Fans Great Communication Channel

18. 18 75 million monthly active users play FarmVille

19. Facebook Outside of Facebook.com 19

20. Not Just On the Web 20

21. Finding NEWS What is everyone talking about? 21

22. Finding News on Facebook Friend a lot of people Join Interesting Groups & Pages Watch Your Newsfeed Stream 22

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26. Finding News on Facebook OR, write about Facebook’s blunders & innovation 26

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28. 28 Very easy to critisize, as Facebook keeps their foot near their mouth all of the time

29. What happens inside Facebook is just as “real“ as outside 29

30. Facebook has created huge innovations for large web sites 30

31. Facebook has changed the way that we all use the web 31

32. How to Network Who says that journalists are introverted? Not me! 32

33. Most Popular Facebook Pages Source: Facebook, Jan 2010 33

34. Non-Commercial Fan Pages Source: Facebook, Jan 2010 34

35. 35 Get Fans Custom Tab Get Feedback Send Updates

36. 36 G&M, please add more interesting media

37. Understand Who Your Fans Are 37

38. Finding Sources Do I have a story for you! 38

39. Search for Sources Ask by posting a status message Search (for people & pages) Buy an ad (& target it) 39

40. Not Everything is Facebook What? No way… 40

41. Other Social Networks 41

42. 42 Roy Pereira roy@ShinyAgency.com www.ShinyAgency.com