SlideShare une entreprise Scribd logo
1  sur  41
Idea Validation and LSM
Why Do Most Startups Fail?
Budget?
Wrong Market?
Bad Timing?
Not enough PR?
?
Stop building stuff nobody wants.
Idea Validation
When We Build A Product For The First Time We
Don’t Know If Anyone Even Wants Our Product
We Assume People Have A Problem.
We Assume It’s Important Enough.
We Assume We Have The Right Solution.
The Idea Behind The Lean Startup Method Is
To Test Our Assumptions And Ideas Before
We Invest Too Much Time, Money &
Efforts On Non-validated Ideas
We Validate Ideas through an MVP
What is an MVP
Minimum Viable Product
Build the most minimal product possible
that will still capture the essence of why
people will use it.
Get them to sign up.use it. pay for it.
Test your idea
Test your market
Fail fast - Save money
Learn faster
How to decide what to include in your MVP
Focus your idea
Capture the essence, its benefit.The real problem.
Know the problem
Know who has it
Understand the pain
Execution is not a goal
Riskiest assumption
Your idea__________________
Experiment 1# Experiment 2#
Customers
Problem
Solution
Riskiest Assumption
Method & Success
criterion
Results & Conclusion
Learning
Target Audience
Know your target audience
Men between the ages of 25 - 50
Man, age 23-30
Live in an urban settings
Listen to music on the go
Care enough pay for it
Proud of their musical taste
Listen to music at least once a day
If you don’t test your idea with your target
audience, it is worthless
Define The Problem
What is their exact problem?
Where do you fit in their lives?
Riskiest Assumption
What Is The Assumption That If You Get Wrong
Will Make Your Product Useless?
Test Methods & Success Criterion
Landing page
Interviews
Prototype
Social Media
Concierge
GO OUT AND TEST IT!
Good
65%
Great
80%
Gold
90%
Learn & Start Over
Your idea__________________
Experiment 1# Experiment 2#
Customers
Problem
Solution
Riskiest Assumption
Method & Success
criterion
Results & Conclusion
Learning
roypovarchik.com
@roypovar

Contenu connexe

Tendances

10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
Ash Maurya
 

Tendances (20)

Product Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fitProduct Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fit
 
An Intro to Lean Startup
An Intro to Lean StartupAn Intro to Lean Startup
An Intro to Lean Startup
 
Lean Startup 301
Lean Startup 301Lean Startup 301
Lean Startup 301
 
Product Market Fit
Product Market FitProduct Market Fit
Product Market Fit
 
Idea generation
Idea generationIdea generation
Idea generation
 
Building an MVP
Building an MVPBuilding an MVP
Building an MVP
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
 
The Lean Startup
The Lean StartupThe Lean Startup
The Lean Startup
 
5 Phases of Startup Growth
5 Phases of Startup Growth 5 Phases of Startup Growth
5 Phases of Startup Growth
 
Introduction to customer discovery
Introduction to customer discoveryIntroduction to customer discovery
Introduction to customer discovery
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fit
 
Startup Ideas and Validation
Startup Ideas and ValidationStartup Ideas and Validation
Startup Ideas and Validation
 
MVP Tree
MVP TreeMVP Tree
MVP Tree
 
Customer Development Class 1 And 2 090409
Customer Development Class 1 And 2 090409Customer Development Class 1 And 2 090409
Customer Development Class 1 And 2 090409
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
 
Employee Innovation Behaviour Scale
Employee Innovation Behaviour ScaleEmployee Innovation Behaviour Scale
Employee Innovation Behaviour Scale
 
How to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff PaquinHow to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff Paquin
 
Introduction to Assumptions Mapping #Agile2017
Introduction to Assumptions Mapping #Agile2017Introduction to Assumptions Mapping #Agile2017
Introduction to Assumptions Mapping #Agile2017
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2Startup
 
Startup Workshop #1: Product/Market Fit
Startup Workshop #1: Product/Market FitStartup Workshop #1: Product/Market Fit
Startup Workshop #1: Product/Market Fit
 

En vedette

tobacco addiction
tobacco addictiontobacco addiction
tobacco addiction
alan mains
 
Hack Schooling Presentation for TIE Colorado June 2013
Hack Schooling Presentation for TIE Colorado June 2013Hack Schooling Presentation for TIE Colorado June 2013
Hack Schooling Presentation for TIE Colorado June 2013
Michelle Cordy
 
Alcohol & tobacco addiction
Alcohol & tobacco addictionAlcohol & tobacco addiction
Alcohol & tobacco addiction
jemery1322
 
Leadership lesson from india
Leadership lesson from indiaLeadership lesson from india
Leadership lesson from india
StudsPlanet.com
 
Tobacco addiction
Tobacco addictionTobacco addiction
Tobacco addiction
msguney
 

En vedette (20)

Startup Weekend - Validate Your Idea, Crash Course in User Research
Startup Weekend - Validate Your Idea, Crash Course in User ResearchStartup Weekend - Validate Your Idea, Crash Course in User Research
Startup Weekend - Validate Your Idea, Crash Course in User Research
 
How to Validate Your Startup Idea
How to Validate Your Startup IdeaHow to Validate Your Startup Idea
How to Validate Your Startup Idea
 
Idea Validation and Testing
Idea Validation and TestingIdea Validation and Testing
Idea Validation and Testing
 
Business Idea Validation: Determine if anyone cares before you build it
Business Idea Validation: Determine if anyone cares before you build itBusiness Idea Validation: Determine if anyone cares before you build it
Business Idea Validation: Determine if anyone cares before you build it
 
Good Idea, Bad Startup (UCLA ECON 106E)
Good Idea, Bad Startup (UCLA ECON 106E)Good Idea, Bad Startup (UCLA ECON 106E)
Good Idea, Bad Startup (UCLA ECON 106E)
 
Idea Validation using Validation Board
Idea Validation using Validation BoardIdea Validation using Validation Board
Idea Validation using Validation Board
 
Lean Startup Customer Discovery Tips
Lean Startup Customer Discovery TipsLean Startup Customer Discovery Tips
Lean Startup Customer Discovery Tips
 
Brandwatch Masterclass: Using Brandwatch for Product Development
Brandwatch Masterclass: Using Brandwatch for Product DevelopmentBrandwatch Masterclass: Using Brandwatch for Product Development
Brandwatch Masterclass: Using Brandwatch for Product Development
 
Cv neeraj mittal-nit-iim-operations-business development-international
Cv neeraj mittal-nit-iim-operations-business development-internationalCv neeraj mittal-nit-iim-operations-business development-international
Cv neeraj mittal-nit-iim-operations-business development-international
 
tobacco addiction
tobacco addictiontobacco addiction
tobacco addiction
 
Hack Schooling Presentation for TIE Colorado June 2013
Hack Schooling Presentation for TIE Colorado June 2013Hack Schooling Presentation for TIE Colorado June 2013
Hack Schooling Presentation for TIE Colorado June 2013
 
Powerpointshee
PowerpointsheePowerpointshee
Powerpointshee
 
Alcohol & tobacco addiction
Alcohol & tobacco addictionAlcohol & tobacco addiction
Alcohol & tobacco addiction
 
Supercharge Your Facebook Fans - Updated 11/28/12
Supercharge Your Facebook Fans - Updated 11/28/12Supercharge Your Facebook Fans - Updated 11/28/12
Supercharge Your Facebook Fans - Updated 11/28/12
 
Leveraging Social Media To Transform the Customer Experience
Leveraging Social Media To Transform the Customer ExperienceLeveraging Social Media To Transform the Customer Experience
Leveraging Social Media To Transform the Customer Experience
 
Cybez Solutions - Credentials
Cybez Solutions - CredentialsCybez Solutions - Credentials
Cybez Solutions - Credentials
 
Leadership lesson from india
Leadership lesson from indiaLeadership lesson from india
Leadership lesson from india
 
Leveraging social media for your career brendan dodds, dma2013
Leveraging social media for your career   brendan dodds, dma2013Leveraging social media for your career   brendan dodds, dma2013
Leveraging social media for your career brendan dodds, dma2013
 
Tobacco addiction
Tobacco addictionTobacco addiction
Tobacco addiction
 
2 p4b 0786
2 p4b 07862 p4b 0786
2 p4b 0786
 

Similaire à How To Validate Your Startup Idea

Stop guessing!
Stop guessing! Stop guessing!
Stop guessing!
BSGAfrica
 
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Jose Casal-Gimenez FBCS CITP
 
Business Validation presentation ppt.pptx
Business Validation presentation ppt.pptxBusiness Validation presentation ppt.pptx
Business Validation presentation ppt.pptx
shahg92
 

Similaire à How To Validate Your Startup Idea (20)

Stop guessing!
Stop guessing! Stop guessing!
Stop guessing!
 
Lean Startup 101
Lean Startup 101Lean Startup 101
Lean Startup 101
 
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
Lean Startup - Dr. Tendayi Viki - BCS Kent Branch Event [AUDIO]
 
Introduction to Lean Startup Machine
Introduction to Lean Startup MachineIntroduction to Lean Startup Machine
Introduction to Lean Startup Machine
 
Ryan's Lean Startup 3-Hour Workshop
Ryan's Lean Startup 3-Hour WorkshopRyan's Lean Startup 3-Hour Workshop
Ryan's Lean Startup 3-Hour Workshop
 
Assumptions exercise template Oct-13
Assumptions exercise template Oct-13Assumptions exercise template Oct-13
Assumptions exercise template Oct-13
 
The Lean Startup (book summary by Expert Program Management)
The Lean Startup (book summary by Expert Program Management)The Lean Startup (book summary by Expert Program Management)
The Lean Startup (book summary by Expert Program Management)
 
Lean Startup Machine Warsaw - first edition
Lean Startup Machine Warsaw - first editionLean Startup Machine Warsaw - first edition
Lean Startup Machine Warsaw - first edition
 
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...
 
Lean Management Review at Volunteer Mauritius
Lean Management Review at Volunteer MauritiusLean Management Review at Volunteer Mauritius
Lean Management Review at Volunteer Mauritius
 
Lean Startup
Lean Startup Lean Startup
Lean Startup
 
Lean management
Lean managementLean management
Lean management
 
PMI france lean startup for project management
PMI france   lean startup for project managementPMI france   lean startup for project management
PMI france lean startup for project management
 
Taking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer firstTaking your idea to market – Nine questions you need to answer first
Taking your idea to market – Nine questions you need to answer first
 
The Junior Consulting Group and Pico Lantini: Masterplan Innovation powered b...
The Junior Consulting Group and Pico Lantini: Masterplan Innovation powered b...The Junior Consulting Group and Pico Lantini: Masterplan Innovation powered b...
The Junior Consulting Group and Pico Lantini: Masterplan Innovation powered b...
 
Business Validation presentation ppt.pptx
Business Validation presentation ppt.pptxBusiness Validation presentation ppt.pptx
Business Validation presentation ppt.pptx
 
How to build a startup
How to build a startupHow to build a startup
How to build a startup
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup Barcelona
 
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
 
Intro to Lean Startup and Customer Discovery for Agilists
Intro to Lean Startup and Customer Discovery for AgilistsIntro to Lean Startup and Customer Discovery for Agilists
Intro to Lean Startup and Customer Discovery for Agilists
 

Plus de Roy Povarchik

Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Roy Povarchik
 
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
Roy Povarchik
 

Plus de Roy Povarchik (10)

How to brand yourself using Medium (A talk at Amazon)
How to brand yourself using Medium (A talk at Amazon)How to brand yourself using Medium (A talk at Amazon)
How to brand yourself using Medium (A talk at Amazon)
 
Goal Setting Workshop 2016
Goal Setting Workshop 2016Goal Setting Workshop 2016
Goal Setting Workshop 2016
 
How To Launch A Product On Product Hunt
How To Launch A Product On Product HuntHow To Launch A Product On Product Hunt
How To Launch A Product On Product Hunt
 
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive AnalysisWebinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis
 
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...Webinar 2   How to optimize  your mobile user onboarding (With: Ariel Kedem f...
Webinar 2 How to optimize your mobile user onboarding (With: Ariel Kedem f...
 
5 Ways To Optimize Your Blog For More Conversions
5 Ways To Optimize Your Blog For More Conversions5 Ways To Optimize Your Blog For More Conversions
5 Ways To Optimize Your Blog For More Conversions
 
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
 
How To Contact Influencers
How To Contact Influencers How To Contact Influencers
How To Contact Influencers
 
How to Growth Hack through UX
How to Growth Hack through UXHow to Growth Hack through UX
How to Growth Hack through UX
 
מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"
מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"
מבוא לשיווק ומכירה במדיה החברתית - הרצאה ליום הפתוח ב"מכללה לניו מדיה"
 

Dernier

The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Dernier (20)

How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansA.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 

How To Validate Your Startup Idea