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Introduction to marketing

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R
rajeev roy

Includes some of the basic concepts central to marketing

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Marketing Management - 1 ,[object Object]
What is ‘Marketing’? ,[object Object],[object Object]
Marketing vs Sales ,[object Object],[object Object]
Marketing vs Sales ,[object Object],[object Object],[object Object],[object Object]
Importance of Marketing ,[object Object],[object Object],[object Object]
Marketing Myopia ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing Product Customer Solution Price Cost Place Convenience Promotion Communication 4 Ps 4 Cs
5 C's ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Sins ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Core Competency ,[object Object],[object Object],[object Object]
Porter’s Generic Strategies ,[object Object],[object Object],[object Object]
SWOT
SWOT ,[object Object],[object Object],[object Object],[object Object]
STEP ,[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Five Forces
Supplier Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entry Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Rivalry ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction to marketing