D-Tangle is made in order to eliminate the constant irritating problem of tangled earphones. Its novelty lies in the fact that users are able to place their existing set of earphones inside D-Tangle, i.e. iPhone, Samsung, Nokia, Phillips, Sony, Sennheiser etc. It's spring and drum are the heart of the product and where manufactured in a way so to avoid wire deterioration and to fit most brands of earphones.
2. About ‘Laidback Life’ Company
Our Mission
To be an innovative company by creating products that will make people’s
lives easier.
Our Vision
Laidback Life is a company with the main purpose of designing and
bringing to life, commodities that will make everyday products more user
friendly, easier to handle and at the same time more enjoyable.
Our Values
The foundation of this company is trust, honesty, integrity, and respect for
associates, customers, and business partners. These values should never
be violated.
Our Motto
Life Made Easy.
3. The first product that ‘Laidback Life’ company has to show is:
A product that is meant to detangle earphones in a fun & easy way
5. How many times do you find yourself struggling with your earphones?
6. Main characteristics of D-Tangle
User friendly
Lightweight (0.016 kg)
Portable
Functional
Removable clip feature
Comes in 5 different colours
Attractive
Price attractive for both consumers & business associates/ distributors/
retailers
7. Main characteristics of D-Tangle
D-Tangle can accommodate most brands of earphones (see next page for
some testing with most commonly used brands).
D-Tangle’s spring uses a proprietary, novel mechanism which has been
designed specially for D-Tangle.
Spiral Spring total Length: 45’’
Width: 4.2 to 4.25mm
Thickness: 0.15mm (Gauge-38 SWG)
Material: Spring Steel
8. Compatibility with branded earphones
Cable Brand Working Length
(mm)
Total Length
(mm)
Cable
Diameter/Size
(mm)
Remarks
Iphone 980 1100 1,75 Wound till mic
Nokia (Lumia) 1200 1460 1,75 Wound till mic
Sony (Xperia) 960 Up to 1100 2,25 Wound till mic
Samsung 1020 1220 1,75 Wound till mic
Philips SHE2000 1000 1000 1.5x3.0 Fully wound
Sennheiser
MX270
1200 1240 1.5x3.0 Fully wound
19. Advantages of D-Tangle
It is compatible with all major brands of earphones. This is a really important feature
as consumers can use their existing set of earphones.
Assuming a 2.25mm diameter of cable, it can accommodate up to 1200 mm in length.
This is a safe estimate as different brands of earphones vary in sizes i.e D-Tangle can
accommodate whole Nokia Lumia’s cable which is 1460 mm long.
User friendly as shown in previous slide. There is also a ‘How to use’ manual inside
each product’s packaging.
No fear of wire deterioration regardless of how many times consumers roll in and out
their earphones. The spring inside the product is unique and is purpose-build for D-Tangle.
Comes in five different colours so consumers can chose according to their taste.
Comes with an additional feature of a removable clip. So user has the choice to clip D-Tangle
on their T-Shirts, belts etc. wherever it suits them.
Affordable
20. Benefits of D-Tangle
for business associates, distributors & retailers
Unique, no competition in the market. There were some similar products in
the past but they were not as functional as this one and the most important
part, they came with attached earphones.
Its exterior design is really marketable as there hasn't been any similar
design in the market. It is also small and attractive.
Cost effective as profit margin is really attractive.
Price attractive for consumer thus easy for retailer to sell.
Easy for retailer to place in store as packaging comes with a hook.
Packaging also comes with a graph sticker of earphones on the front so that
user can immediately understand what this product is about when s/he sees it
on the shelves of retail stores.