Problems & Best Practices in Social Media
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PPT presentation given at the Torrance Chamber of Commerce
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Problems & Best Practices in Social Media
- 1. Social Media Connecting Mission Driven Brand, LLC Twitter: @RobPeneFacebook:facebook.com/missiondrivenbrand “My mission is to serve & encourage YOUR mission” Twitter: #mdbrand
- 3. Offer Simple Solutions
- 5. FB, TW, LNKD
- 6. Philosophy
- 7. Pragmatics2
- 8. This presentation IS NOT Why Social Media? This presentation IS How & How Easy!
- 11. Booked solid averaging 75+ events (ministry)
- 12. Increased student engagement (education)
- 13. Signed over 35 professional contracts (sports company)
- 14. My newest venture: Mission Driven Brand, LLC
- 16. The Biggest Problems with Social Media Common complaints from Service Providers, Professionals, Business Owners, etc… TIME Too time consuming No time to learn it Not Worth my time etc…etc… No time to teach employees No time to manage it TALK Too confusing… Too much “noise” Too much GOOD stuff Why him not her? Overwhelmed by info
- 17. Solutions to the Problems are… Common complaints from Service Providers, Professionals, Business Owners, etc… TIME - Find the time - Invest resources to make the time - Efficiency - Consistency TALK - Efficiency - Consistency - Commit to a “channel” (3) - Implement Immediately
- 18. Practical Take good notes Best Practices
- 20. Facebook for Business Best Practices Smart ABC’s Smart ACTIVITIES Smart BRANDING Smart CONTENT Smart DOABLES (engaging fans, showcasing, themes) (Custom Design, mini-site, legitimate) (First Name/Photos, video, shareable) (Discounts, rewards, Contributors)
- 21. Smart ACTIVITIES
- 22. Smart BRANDING Profile Landing Page Mini-site features
- 23. Smart CONTENT Video (theme) Photos of items $500 Sale
- 24. Smart DOABLES
- 25. Facebook for Business Best Practices Facebook Business Checklist FB URL (vanity url) Twitter Integration Custom Tab App RESOURCE GUIDE www.facebook.com/username www.facebook.com/twitter Static HTML: iFrames tab www.allfacebook.com
- 27. Twitter for Business Best Practices Key Applications CrowdBooster.com PayWithaTweet.com Search.Twitter.com Tweepi.com (metrics, scheduling, best times) (social currency, coupon, discount) (miles away, keyword target) (dump dead weight, build #’s)
- 28. Twitter for Business Best Practices
- 35. Twitter for Business Best Practices Twitter Business Checklist Hootsuite.com “Selective Tweets” Offerpop.com Twitterfeed.com Automated Management Platform “Selective Tweets” App on FB Incentivized Contest Platform “Relevant Info Posts” Factory
- 36. Best Practices Biggest Problem?
- 37. Best Practices TIME TIME M, W, Th, Sat Smartphone Autofeed Respond/Engage FB Integration M, W, F Autofeed Schedule/Engage 1 hour a week 1 hour a week
- 39. Optimize your Profile Best Practices LinkedIn “Power” Checklist Internal SEO Connecs & Recs Integration Niche Groups LinkedIN Search Feature “Google” Increase Connecs & Invite Recs TWITTER STREAM Join & Start niche groups
- 43. I want to help
- 44. Smart BRANDING Smart SET-UP $297- $497 $197 full integration (includes 1 hr training) $197- $297 Total: $691 / $675 :$500 Smart BUNDLE
- 45. Smart BUNDLE $500 + Take Action Today + + Take Action Today + Custom Facebook Business Page ($297) Custom Twitter Profile ($197) Full Integration & training ($197) Payment Plan 2-month $275 per month LinkedIN SEO ($97) **FREE BONUS** + Take Action Today + Access PPT online & to PAY for “Smart BUNDLE” offer: www.missiondrivenbrand.com/torrance
- 46. Thank You!!!!