2. COMMUNICATE
COLLABORATE
CREATE
EFFECTIVELY,
EFFICIENTLY,
EFFICACIOUSLY.
`
about me
I am a qualified communications and
marketing strategist with more than five years’
experience in developing and executing
effective, high impact, cost efficient media
campaigns for small and large clients across
a range of industries. As a conduit between
brand and consumer, I leverage data to
engage, inform, and bring innovative solutions
to clients that deliver on measurable business
goals. I am adept at working with internal and
external teams and stakeholders across all
levels of organizations. My certificates in
marketing, public relations and eCommerce
enhance my BA in Occupational and Technical
Studies from Old Dominion University and my
MA in Strategic Communication from
American University.
3. Education
Master of Arts in Strategic Communication; GPA 3.5
American University, Washington
Bachelor of Science in Occupational and Technical Studies; GPA 4.0
Old Dominion University, Norfolk, VA
Certifications
Northern Virginia Community College, Woodbridge, VA
• Promotion and Public Relations
• eCommerce
• Marketing
Experience
Client Solutions Specialist
Sightline Media Group, Vienna, VA
Media Relations Manager
Jason Slahor Racing, Glen Burnie, MD
Local Sales Assistant
The CW/ DC50 TV (Tribune), Washington, DC
Promotions Assistant
The CW/ DC50 TV (Tribune), Washington, DC
Campaign Strategist/ Video Director
National Park Service, Washington, DC
Vocational Skills
• Content Creation & Management
• Digital Marketing
• Creative & Technical Writing
• Market Research
• Event Planning
• Public Speaking
• Business Development
Software Skills
• Social Media Platforms
• Microsoft Office Software
• Adobe
• Research, Project & Sales Platforms
Personal Skills
• Communication
• Teamwork
• Time Management
• Creative Thinking
• Organization
• Problem Solving
Hobbies
• Reading
• Outdoors
• Friends
• TED talks
• Volunteering
• Traveling
2014
2012
2013
2015
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2016
2013
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2015
2014
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2015
2014
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2015
2014
6. digital sales and
client solutions projects
01
Hot Opps
Sightline Media Group, formerly
Gannett Government Media
Military Times was looking for a way to
connect with current and potential
clients regarding sponsorship
opportunities. I created, designed and
implemented the monthly HotOpps
eNewsletter to > 800 potential and current
clients; topics included print publication
redesign and product launches.
7. Waypoint
Military Times
Military Waypoint was created as a place for service members to share
their travel ideas and photos within the military travel tribe, but also
snap up special military discounts, deals and money-saving tips.
My role was to help lead the Beta launch of Waypoint (Military Times’
Travel Club) through client-sponsorships, and print and digital promo-
tions. The launch achieved a total audience engagement of > 16 M
impressions.
8. Native Advertising
Sightline Media Group,
formerly Gannett
Government Media
I was appointed as the
Brandview (Native
Advertising) Manager.
Brandview is a platform for
brand storytelling through
custom ad solutions. I worked
with clients such as Chevron,
Navy Federal and Lending
Point to develop a
three-month campaign
which included sponsored
promotions and access to
the Military Times network to
drive traffic and leverage
ROI.
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Strategic Placement & Promotions
9. Sales Development
Sightline Media Group, formerly Gannett Government Media
Military Times changed ownership in 2015 and 2016. This transition
meant that Military Times needed rebranding. I spearheaded major
branding campaigns to modernize the corporate image (e.g. core
pitch and media kit). In addition, I developed and redesigned sales
documents, proposal templates and key category presentations.
76% MARRIED
$87,000 AVERAGE HHI
52% 30-54 81% MALE
$190 BILLION PURCHASING POWER
REACH AN AUDIENCE WITH
CALL YOUR AD SALES REPRESENTATIVE TODAY: 800-252-5825
OTHER SPORTS RELATED MEDIA CONSUMED:
PRINT
MEN’S HEALTH, SPORTS ILLUSTRATED,
MUSCLE & FITNESS, RUNNERS WORLD,
ESPN THE MAGAZINE, WOMEN’S HEALTH
DIGITAL
ESPN.COM, NFL.COM, FOXSPORTS.COM,
YAHOO! SPORTS, MLB.COM, NASCAR.COM
PERCENT OF MILITARY TIMES
AUDIENCE WHO HAVE
PURCHASED SPORTS/FITNESS
EQUIPMENT AND/OR APPAREL
ONLINE:
19%
18%
Fitness apparel/equipment
Sports equipment, apparel
and memorabilia
When I find a brand
I like, I stick to it
I buy based on
quality, not price
I buy brands that
reflect my styles
MRI Military Times readership survey, 2014.
SPORTS
$1,836
Median dollar amount spent,
in the last 12 months, on
INTERNET SHOPPING
91% 88% 85%
10. communication and
social media packages
02
The Olive Sprout
(Social Media Campaign)
Olive Spout is a privately owned olive oil
and balsamic vinegar tap room.
I developed and managed a social media
marketing and rebranding campaign. The
goal increased brand awareness, con-
sumer engagement and traffic to all social
media pages and the company website.
http://www.theolivespoutpa.com/
11. Wilderness 50
National Park Service
The 50th Anniversary National Wilderness Planning Team (Wilderness50) is a growing coalition
of federal agencies, non-profit organizations, academic institutions, and other wilderness
user groups. Their purpose is to plan and implement local, regional, and national events and
projects that are specifically designed to elevate the profile of wilderness during the 50th
anniversary celebration.
I produced, directed and supervised the editing of a three-part PSA series for the Nation-
al Wilderness Conference. During filming, I interviewed Wildlife Film Producer, Chris Palmer;
Media Specialist, Chuck Dunkerly; NPS Ranger, James Abbe; and elementary school chil-
dren. The series was published on the National Park Service website and YouTube channel. It
increased viewership and social following by > 30%. In addition, the series was nominated for
the Best Digital Campaign by American University School of Communications.
http://www.wilderness50th.org/
12. DCW50 - TV
Tribune Broadcasting (DCW-TV)
During my time at CW/DC50-TV, I developed
promotional strategies for all shows and
collaborated with sales to gain client sponsorship. I
established a strong online presence and developed
best practices for the social media sites. In the first
year, I increased social media presence by 50%.
http://dcw50.com/
13. iPad in Classrooms
Wunderman DC
I monitored social media presence and increased external awareness of the
agency by contributing posts to the company’s blog; “Terffpunkt.”
IPads in Classrooms was an article that I researched and wrote that was
published on the company’s blog. The article analyzed the integration of iP-
ads into the classroom and the growing concern among parents that iPads
might lead to violence and a decrease in communication and social skills. I
conducted an in-depth interview with an Intellectual Disabilities Teacher in
Prince William County on emerging technology in classrooms and how chil-
dren were growing up in a technology savvy world.
http://rtctreffpunkt.blogspot.com/
15. Cupid Run
Tribune Broadcasting (DCW-TV)
I partnered with the Cupid Undie Run and
covered the 1-mile run that helped raise money
for the Children’s Tumor Foundation. The
coverage was featured on CW-DC50 TV which
included live social media postings, an article
and video coverage.
16. Shop from the Heart
Children’s Hospital of The King’s Daughters
I partnered with the Children’s Hospital of The Kings Daughter
in Norfolk, Virginia and produced a fashion show from incep-
tion to conclusion. I developed a comprehensive communi-
cation plan that outlined the goals, strategy and tactics for
execution. I wrote press releases and secured free television
airtime on the Hampton Roads Show with a personal on-air
interview.
17. Ultimate Show for Women
Pilot Media: The Virginian-Pilot, PilotOnline.com,
Pilot Targeted Media
The Ultimate Show for Women was dedicated to an
event exclusively for women. The show focused on their
work, play, families, creativity, style, health, body and
soul.
I coordinated their first fashion show from inception to
conclusion and produced a four-part fashion show that
featured different local designers. I worked on every-
thing from holding model calls to selecting merchan-
dise, makeup, and hairstyles for > 20 models. The fash-
ion show drew more than 4k attendees to a regional
venue.
http://ultimateshowforwomen.com/
18. Rebecca would be a valuable asset to any team that sees her potential.
She is intelligent and hardworking and takes accountability for her work. It
is her positive and can-do attitude that sets her apart from many. Rebecca
is one to thrive in challenging situations and come out achieving goals set
upon her and the team. She is outspoken, smart and a joy to work with.
Christine Aquino, Director of Marketing, Sightline Media Group,
Rebecca is one of the most determined, hardworking marketers I have
had the pleasure of working with. She is extremely savvy when it comes to
building relationships in the media industry. Her creativity and analytical skills
allow her to execute long-term, big picture strategy and campaigns that
produce successful results for clients. She has excellent leadership skills and
is a great team player, making her an asset to any company.
Rebecca Persian, Social Media Manager at Monrovia Plants
I worked with Rebecca on a PSA video series project for the Wilderness
coalition. Rebecca has a great vision and she does what’s needed to
make it happen. She showed maturity and strategic thinking well beyond
her years and experience level. I thoroughly enjoyed working with her!
Maggie D.Y. Hao, Business Development Manager at Baidu Inc.
Rebecca is motivated to take on any project that comes her way. When
doing work for Wilderness50, she took on the PSA portion of our campaign
to make sure it was completed on time and within the guidelines set forth
by our client. She worked with two other team members to coordinate the
shoot schedule and edit time frame for the project. Great work by
Rebecca and her team.
Jessica Fredricks, Public Relations and Publications Manager at The
Washington Ballet
Rebecca is a doer. She is a dedicated professional with both a big-picture
scope as well as an eye for details. She is a trustworthy and an exceptional
coordinator. She has a vibrant personality and infectious smile, perfect for
working in business and event settings. We couldn’t have asked for a better
fashion show! She is extremely talented with very high level of expertise; I
would highly recommend her!
John “Ski” Miller, Advertising Manager- Inside Business & Inside
Leadership Magazine
happy people
20. contact me
call me
703.409.1203
connect with me
https://www.linkedin.com/
in/rebeccadpfister
check out my site
rebeccadpfister.com
email me
rebeccadpfister@gmail.com
