5. High Level Solution Footprint for Consumer Electronics Cloud Single Sign-on Content Aggregation Single Sign-on Content Aggregation Single Sign-on Content Aggregation Merchant of Record Customer Behavior Customer Behavior Customer Behavior Customer Behavior Consumer Content Partner Content Public Content Device based Service / Content Delivery Device based Content Delivery Device based Content Delivery Device based Content Delivery Customer Behavior Device based Content Delivery
6. CE device mfgrs Partner Content Devices / Consumers Media Management Customer Profile Management Cloud Infrastructure & Cloud Service Management 1 2 5 Behavior analytics based Marketing Service Delivery Platform 4 3 5 Key Components for Cloud based Service Delivery Platform for Consumer Electronics
7. Online Sales Engine – Framework, Blueprint, Service Model, Orchestration Model
Major Architecture Domains: OSE Blueprint is built on Service Oriented Architecture (SOA) principles and approach. The SOA approach enables loosely coupled architecture layers for flexibility and scalability. Interaction Services (UI and external systems interaction) - all portal, interactive, BI dashboard will be included here. Some future looking interaction activities such as mobile and social networking activities will go here. Business Services - This is where the major business functionality services will go which will include all the customer profiling services. This domain goes hand in hand with integration/orchestration domain (including business rules, predictive models) since business services are nothing if they are not orchestrated using business rules to complete one or more business processes. Integration / BPM / Orchestration Services - This domain will address all orchestration needs, business rules and some integration specific services such as automation, decisioning, monitoring/tracking, standards based transformation, adaptors (example SAP) etc... Pl note, orchestration and business rules/models are inherent part of making end to end business process executed. Transformation services are needed part of orchestration when the business process orchestration need to include format or protocol transformation. Likewise adaptor services are required as part of Data : This is where we will address all data/information related activities. OSE/Process/Customer aspects of data. Infrastructure (Operational Aspects) - hardware and related activities. Operational Analytics / BI – all necessary services for all operational analytics (such as connection to Enterprise Data Warehouse system, data as a service) and reporting/dashboard needs for executive management Technical / Enterprise Services - this will include security, common technical services for run time environment such as logging, exception handling, systems management / monitoring etc.. This layer will also include Content Management and Delivery services
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