Personal Information
Entreprise/Lieu de travail
Lisbon Area, Portugal Portugal
Profession
Strategy Director & Chief People Officer na comOn Group
Secteur d’activité
Advertising / Marketing / PR
À propos
My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist.
This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies.
I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency.
Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others.
http...
Mots-clés
psychology
digital marketing
branding
communications
persuasion
strategic planning
marketing and advertising
digital strategy
ux
marketing
awareness
brand management
behavioural economics
advertising
costumer journey
customer journey
comunicao
publicidade
psicologia
Tout plus
Présentations
(5)J’aime
(2)Marketing - Estudos Mercado 2011 2012
zbam
•
il y a 11 ans
Digital Psychology
Reading Room
•
il y a 9 ans
Personal Information
Entreprise/Lieu de travail
Lisbon Area, Portugal Portugal
Profession
Strategy Director & Chief People Officer na comOn Group
Secteur d’activité
Advertising / Marketing / PR
À propos
My job is at the intersection of people and brands. With a phd in psychology and a passion for brands, I became what I like to call: a brand psychologist.
This means I use the knowledge about human behaviour and turn it into business advantage for brands via efective communication strategies.
I’ve done research for the past 10 years (ISPA-IU, University of California, Santa Barbara, BIAL foundation, FCT, William James Center) and worked in advertising agencies for the past 6 (JWT Lisbon, JWT Athens). Right now, I am working at comOn, a User marketing agency.
Over the years, I worked for clients like OLX, Vodafone, YORN, Montepio, Kit-Kat, Fidelidade, Danone amongst many others.
http...
Mots-clés
psychology
digital marketing
branding
communications
persuasion
strategic planning
marketing and advertising
digital strategy
ux
marketing
awareness
brand management
behavioural economics
advertising
costumer journey
customer journey
comunicao
publicidade
psicologia
Tout plus