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Introduction
     to
  Business
   Writing
Lessons
•   Lesson 1: Overview
•   Lesson 2: What is good business writing?
•   Lesson 3: Who are our readers?
•   Lesson 4: Using structure effectively
•   Lesson 5: Grammar and style
•   Lesson 6: Using language effectively
Lesson 1: Overview
Module objectives
• Meet the needs of different types of
  readers
• Use structure and language effectively
• Avoid unnecessary risk in writing
• Adhere to corporate’s writing style
Lesson 1 summary
Questions?
Lesson 2: What is good business
           writing?
Lesson 2 objectives
• Identify the differences between clear and
  unclear writing
• Define the attributes of good business writing
• Explain the importance of good business
  writing
Activity 2.1: Which report on
          finding do you prefer?
Objective: To explore what good business writing is by comparing different
types of writing

Time: 15 minutes

Directions:
  – Read both versions in PM 2.1, Activity 2.1: Which report on findings do you
    prefer?
  – Determine the version you prefer
  – Work with your team to determine why you prefer the version
    you selected and not the other
  – List your reasons for liking your preference and disliking the other
    version on flip chart paper
  – Present your reasons to the class
Activity 2.2: Reviewing client feedback
Objective: To explore the impact of our writing on our
clients

Time: 5 minutes
Directions:
 – Read PM 2.2, Activity 2.2: Reviewing client feedback —
   client feedback letter
 – Reflect on what our clients want and expect from us as
   writers
Why clear writing is important
• Our writing is one of our key activities and
  outputs
• We are more productive if we write efficiently
• When our writing focuses on our reader’s
  needs, we strengthen our brand and
  reputation
• Clear writing reflects on you personally
Lesson 2 summary
Questions?
Lesson 3: Who are our readers?
Lesson 3 objectives

• Identify the different types of readers
• Describe the needs of different readers
• Explain how to meet the needs of different
  readers
Preparing to write
Types of documents you might write
• Reports for clients
• Emails and letters
    – Internal
    – External
•   Internal status reports
•   Descriptions of process flows
•   Management letters
•   Analytics
•   Findings
•   Recommendations
•   Manuals
Your role in writing these documents
                might include:
•    Requesting, gathering and organizing information
•    Preparing arguments
•    Drafting sections of reports
•    Summarizing information
•    Interpreting/making assumptions from data and
     writing some narrative about it
•    Formatting
•    Indexing
•    Cross-referencing
•    Proofreading
Think before you write. Ask yourself:
• Why am I writing?
• Who is my
  reader?
• What do I want
  my reader to
  know, feel and do?
“Meaning is not contained in words. In writing, meaning is contained
in the response our words generate from our readers, rather than
in the words themselves.”
                                               — Achieving potential through words:
Our readers come first. Who are they?




 Strategist     Manager        “Doer”
Activity 3.1: Writing for our readers
Objective: To consider the different types of readers of our documents and
their needs

Time: 10 minutes

Directions:
   – You have been assigned a type of reader
   – Think about the strategists/managers/”doers” in the organizations for which
     you work
          • What is on their minds?
               – Issues, challenges, etc.
          • What are they looking for in a report?
          • What parts of a report are they most likely to be interested in?
          • How can we meet their needs?
   – Summarize your thoughts on a flip chart
Lesson 3 summary
Questions?
Lesson 4: Using structure effectively
Lesson 4 objectives
• Explain how effective writing helps strengthen
  your corporate’s brand and reputation
• Identify the six elements of effective writing
• Create a well-structured paragraph
Writing to strengthen our brand
The Achieving Potential principles
•   Engage proactively
•   Make the complex clear
•   Integrate diverse perspectives
•   Always ask “what is next?”
Clear writing
Six elements of clear writing
           ► Structure
           ► Content
           ► Language
           ► Presentation
           ► Navigation
           ► Process

Purpose         Elements     Reader
Structure is also important for
                 clear writing
►   What is the purpose of structure?
    ►   Provides a framework
    ►   Gives form to thoughts
    ►   Drives the narrative
Activity 4.1: Structuring paragraphs
Objective: To practice structuring paragraphs

Time: 15 minutes

Directions:
   – Work with your team to sort the sentences into two
     paragraphs
   – Put the sentences in the correct order
   – Then put the paragraphs in the correct order
   – Tape them to your flip chart
Lesson 4 summary
Questions?
Lesson 5: Grammar and style
Lesson 5 objectives
• Identify some of the grammatical errors
  people frequently make and how to correct
  them
• Correct text so it conforms to corporate
  global writing style
• Edit writing so it avoids exposing your
  corporate to unnecessary risk
Activity 5.1: Spot the deliberate
                mistake
Objective: To spot and correct common mistakes in
grammar and usage

Time: 15 minutes

Directions:
 – Refer to PM 5.1, Activity 5.1: Spot the deliberate mistake
 – Work through the items in the document, adding the
   correct answers over the items provided, as if editing the
   copy
Corporate global writing style
Corporate global writing style
►   Presents a consistent image globally
►   corporate style guidance:
    ►   Achieving potential through words: corporate global writing and
        style guide
    ►   A brief guide to writing for corporate
Activity 5.2: Writing in corporate
               global style
Objective: To spot and correct text to meet corporate writing style

Time: 15 minutes

Directions:
  –   Refer to PM 5.3, Activity 5.2: Writing in corporate global style for detailed directions
  –   Work through the items in the document, correcting the items, as if editing the copy
  –   Refer to PM 5.2, A brief guide to writing for corporate
      for help
  –   Be prepared to share the corporate writing style guideline you used to
      make the corrections
Avoiding unnecessary risk in our
            writing
Our words can expose corporate to
        unnecessary risk
• Avoid language that may be difficult to prove in court
• Ask yourself if you can offer substantive evidence of your
  claim
• Do not over-promise or lead a client to expect a result that
  is greater than, or different from, what we expect to deliver
• Avoid making promises — expressed or implied — of
  certain outcomes, results or value
• Avoid implying corporate will either take responsibility for
  or implement suggested approaches, or make decisions
  that are the responsibility of client management
Activity 5.3: Reducing unnecessary
         risk in our writing
Objective: To practice using language in a way that
protects corporate
Time: 20 minutes

Directions:
  – Work in pairs
  – Read through the statements in PM 5.5, Activity 5.3: Reducing
    unnecessary risk in our writing
  – Look for any statements that you think would expose corporate to
    unnecessary risk
  – Rewrite the statements to reduce the risk
Lesson 5 summary
Questions?
Lesson 6: Using language
       effectively
Lesson 6 objectives
• Identify ways to use language clearly and
  effectively within the context of our work
• Rewrite text so it is easier to read
Writing in clear English
The six rules of writing in clear English

•   Write your verbs in the active, not passive, form
•   Prefer verbs to nouns
•   Use “you” and “we”
•   Keep sentences short and simple in structure
•   Use everyday words
•   Remove redundant words
Active or passive verbs?
• What is the difference between a verb in
  the active voice and a verb in the passive
  voice? Active verbs are more direct, more emphatic and
                  more concise than passive verbs.

             X won the                  The contract was
             contract.                     won by X.
               Active                        Passive
The love of nouns in business
           English
Post-operative complications reduction
procedure alignment initiative
Nominalization
Try to turn the following nouns into verbs in your writing.

 Noun               Verb           Noun               Verb
► Arrangement      ► Arrange       ► Intention        ► Intend
► Attachment       ► Attach        ► Management       ► Manage
► Calculation      ► Calculate     ► Modification     ► Modify
► Consideration    ► Consider      ► Notification     ► Notify
► Consultation     ► Consult       ► Production       ► Produce
► Decision         ► Decide        ► Recommendation   ► Recommend
► Definition       ► Define        ► Registration     ► Register
► Demonstration    ► Demonstrate   ► Requirement      ► Require
► Description      ► Describe      ► Revision         ► Revise
► Estimation       ► Estimate      ► Settlement       ► Settle
► Implementation   ► Implement     ► Submission       ► Submit
“You” and “we”
• Use “you” and “we.”
• It helps us connect with the reader.
• Example:
   X    Clients benefit from our service.
       You benefit from our service.
Clear English alternatives
Complex words                Simpler alternatives
► Accordingly                • So
► Notwithstanding            • Even if, despite, still, yet, but
► In conjunction with        • With
► In view of the fact that   • As, because
► With reference to          • About, concerning
► Verify                     • Check, prove
► Stipulate                  • State, set, lay down
Unnecessary words and phrases
Redundant words/phrases   Simpler alternatives
► Completely finish       • Finish
► Decide upon             • Decide
► In close proximity      • Close
► In conjunction with     • With
► Problem area            • Problem
► Fully expect            • Expect
► Meet with               • Meet
► Study in depth          • Study
► Whole point             • Point
Clarifying jargon
Jargon                    Simpler alternatives
• Benchmarking            • Measuring
• Core message            • Main point
• External challenge      • Outside pressures
• Framework               • Guide
• Level playing field     • All equal
• Partnership working     • Working together
• Prioritization          • Most important
• Slippage                • Delay
Activity 6.1: Writing in clear English
Objective: To practice writing in clear English

Time: 25 minutes

Directions:
   – Refer to PM 6.1, Activity 6.1: Writing in clear English
   – Work in pairs
   – Rewrite the sentences using the principles you have
     learned.
   – Be prepared to share the corrections you make
Activity 6.2: Rewriting text in clear
                  English
Objective: To practice applying the rules of clear English

Time: 15 minutes

Directions:
   – Refer to PM 6.2, Activity 6.2: Rewriting text in clear English
   – Read the document
   – Rewrite the text on a separate sheet of paper
The six rules of writing in clear English
• Write your verbs in the active, not passive,
  form
• Prefer verbs to nouns
• Use “you” and “we”
• Keep sentences short and simple in structure
• Use everyday words
• Remove redundant words
What is expected of writers at
         corporate?
What is expected of us as writers at
    corporate —a strategic view
• Writing in a way that reflects commercial awareness
  and takes into account risk and contractual obligations
• Making complex issues easy to understand
• Managing oneself effectively as a writer
• Using the right tone
• Getting the detail right, so that senior staff — whose
  time costs more — can concentrate on taking a
  strategic view
What is expected of us as writers at
    corporate — getting the detail right
•   Clear, unambiguous writing
•   Grammatical accuracy and consistency
•   Good logical flow
•   Helpful headings
•   Correct formatting
•   Lack of repetition and unnecessary words
Lesson 6 summary
Questions?
Reflections on learning
Reflections on learning
• What are the two key
  things you learned
  that have had the
  greatest impact on
  you today?

• How will you apply
  what you learned to
  your work?
Module close

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Ssw presents introduction to business writing skills module

  • 1. Introduction to Business Writing
  • 2. Lessons • Lesson 1: Overview • Lesson 2: What is good business writing? • Lesson 3: Who are our readers? • Lesson 4: Using structure effectively • Lesson 5: Grammar and style • Lesson 6: Using language effectively
  • 4. Module objectives • Meet the needs of different types of readers • Use structure and language effectively • Avoid unnecessary risk in writing • Adhere to corporate’s writing style
  • 7. Lesson 2: What is good business writing?
  • 8. Lesson 2 objectives • Identify the differences between clear and unclear writing • Define the attributes of good business writing • Explain the importance of good business writing
  • 9. Activity 2.1: Which report on finding do you prefer? Objective: To explore what good business writing is by comparing different types of writing Time: 15 minutes Directions: – Read both versions in PM 2.1, Activity 2.1: Which report on findings do you prefer? – Determine the version you prefer – Work with your team to determine why you prefer the version you selected and not the other – List your reasons for liking your preference and disliking the other version on flip chart paper – Present your reasons to the class
  • 10. Activity 2.2: Reviewing client feedback Objective: To explore the impact of our writing on our clients Time: 5 minutes Directions: – Read PM 2.2, Activity 2.2: Reviewing client feedback — client feedback letter – Reflect on what our clients want and expect from us as writers
  • 11. Why clear writing is important • Our writing is one of our key activities and outputs • We are more productive if we write efficiently • When our writing focuses on our reader’s needs, we strengthen our brand and reputation • Clear writing reflects on you personally
  • 14. Lesson 3: Who are our readers?
  • 15. Lesson 3 objectives • Identify the different types of readers • Describe the needs of different readers • Explain how to meet the needs of different readers
  • 17. Types of documents you might write • Reports for clients • Emails and letters – Internal – External • Internal status reports • Descriptions of process flows • Management letters • Analytics • Findings • Recommendations • Manuals
  • 18. Your role in writing these documents might include: • Requesting, gathering and organizing information • Preparing arguments • Drafting sections of reports • Summarizing information • Interpreting/making assumptions from data and writing some narrative about it • Formatting • Indexing • Cross-referencing • Proofreading
  • 19. Think before you write. Ask yourself: • Why am I writing? • Who is my reader? • What do I want my reader to know, feel and do? “Meaning is not contained in words. In writing, meaning is contained in the response our words generate from our readers, rather than in the words themselves.” — Achieving potential through words:
  • 20. Our readers come first. Who are they? Strategist Manager “Doer”
  • 21. Activity 3.1: Writing for our readers Objective: To consider the different types of readers of our documents and their needs Time: 10 minutes Directions: – You have been assigned a type of reader – Think about the strategists/managers/”doers” in the organizations for which you work • What is on their minds? – Issues, challenges, etc. • What are they looking for in a report? • What parts of a report are they most likely to be interested in? • How can we meet their needs? – Summarize your thoughts on a flip chart
  • 24. Lesson 4: Using structure effectively
  • 25. Lesson 4 objectives • Explain how effective writing helps strengthen your corporate’s brand and reputation • Identify the six elements of effective writing • Create a well-structured paragraph
  • 27. The Achieving Potential principles • Engage proactively • Make the complex clear • Integrate diverse perspectives • Always ask “what is next?”
  • 29. Six elements of clear writing ► Structure ► Content ► Language ► Presentation ► Navigation ► Process Purpose Elements Reader
  • 30. Structure is also important for clear writing ► What is the purpose of structure? ► Provides a framework ► Gives form to thoughts ► Drives the narrative
  • 31. Activity 4.1: Structuring paragraphs Objective: To practice structuring paragraphs Time: 15 minutes Directions: – Work with your team to sort the sentences into two paragraphs – Put the sentences in the correct order – Then put the paragraphs in the correct order – Tape them to your flip chart
  • 34. Lesson 5: Grammar and style
  • 35. Lesson 5 objectives • Identify some of the grammatical errors people frequently make and how to correct them • Correct text so it conforms to corporate global writing style • Edit writing so it avoids exposing your corporate to unnecessary risk
  • 36. Activity 5.1: Spot the deliberate mistake Objective: To spot and correct common mistakes in grammar and usage Time: 15 minutes Directions: – Refer to PM 5.1, Activity 5.1: Spot the deliberate mistake – Work through the items in the document, adding the correct answers over the items provided, as if editing the copy
  • 38. Corporate global writing style ► Presents a consistent image globally ► corporate style guidance: ► Achieving potential through words: corporate global writing and style guide ► A brief guide to writing for corporate
  • 39. Activity 5.2: Writing in corporate global style Objective: To spot and correct text to meet corporate writing style Time: 15 minutes Directions: – Refer to PM 5.3, Activity 5.2: Writing in corporate global style for detailed directions – Work through the items in the document, correcting the items, as if editing the copy – Refer to PM 5.2, A brief guide to writing for corporate for help – Be prepared to share the corporate writing style guideline you used to make the corrections
  • 40. Avoiding unnecessary risk in our writing
  • 41. Our words can expose corporate to unnecessary risk • Avoid language that may be difficult to prove in court • Ask yourself if you can offer substantive evidence of your claim • Do not over-promise or lead a client to expect a result that is greater than, or different from, what we expect to deliver • Avoid making promises — expressed or implied — of certain outcomes, results or value • Avoid implying corporate will either take responsibility for or implement suggested approaches, or make decisions that are the responsibility of client management
  • 42. Activity 5.3: Reducing unnecessary risk in our writing Objective: To practice using language in a way that protects corporate Time: 20 minutes Directions: – Work in pairs – Read through the statements in PM 5.5, Activity 5.3: Reducing unnecessary risk in our writing – Look for any statements that you think would expose corporate to unnecessary risk – Rewrite the statements to reduce the risk
  • 45. Lesson 6: Using language effectively
  • 46. Lesson 6 objectives • Identify ways to use language clearly and effectively within the context of our work • Rewrite text so it is easier to read
  • 47. Writing in clear English
  • 48. The six rules of writing in clear English • Write your verbs in the active, not passive, form • Prefer verbs to nouns • Use “you” and “we” • Keep sentences short and simple in structure • Use everyday words • Remove redundant words
  • 49. Active or passive verbs? • What is the difference between a verb in the active voice and a verb in the passive voice? Active verbs are more direct, more emphatic and more concise than passive verbs. X won the The contract was contract. won by X. Active Passive
  • 50. The love of nouns in business English Post-operative complications reduction procedure alignment initiative
  • 51. Nominalization Try to turn the following nouns into verbs in your writing. Noun Verb Noun Verb ► Arrangement ► Arrange ► Intention ► Intend ► Attachment ► Attach ► Management ► Manage ► Calculation ► Calculate ► Modification ► Modify ► Consideration ► Consider ► Notification ► Notify ► Consultation ► Consult ► Production ► Produce ► Decision ► Decide ► Recommendation ► Recommend ► Definition ► Define ► Registration ► Register ► Demonstration ► Demonstrate ► Requirement ► Require ► Description ► Describe ► Revision ► Revise ► Estimation ► Estimate ► Settlement ► Settle ► Implementation ► Implement ► Submission ► Submit
  • 52. “You” and “we” • Use “you” and “we.” • It helps us connect with the reader. • Example: X Clients benefit from our service. You benefit from our service.
  • 53. Clear English alternatives Complex words Simpler alternatives ► Accordingly • So ► Notwithstanding • Even if, despite, still, yet, but ► In conjunction with • With ► In view of the fact that • As, because ► With reference to • About, concerning ► Verify • Check, prove ► Stipulate • State, set, lay down
  • 54. Unnecessary words and phrases Redundant words/phrases Simpler alternatives ► Completely finish • Finish ► Decide upon • Decide ► In close proximity • Close ► In conjunction with • With ► Problem area • Problem ► Fully expect • Expect ► Meet with • Meet ► Study in depth • Study ► Whole point • Point
  • 55. Clarifying jargon Jargon Simpler alternatives • Benchmarking • Measuring • Core message • Main point • External challenge • Outside pressures • Framework • Guide • Level playing field • All equal • Partnership working • Working together • Prioritization • Most important • Slippage • Delay
  • 56. Activity 6.1: Writing in clear English Objective: To practice writing in clear English Time: 25 minutes Directions: – Refer to PM 6.1, Activity 6.1: Writing in clear English – Work in pairs – Rewrite the sentences using the principles you have learned. – Be prepared to share the corrections you make
  • 57. Activity 6.2: Rewriting text in clear English Objective: To practice applying the rules of clear English Time: 15 minutes Directions: – Refer to PM 6.2, Activity 6.2: Rewriting text in clear English – Read the document – Rewrite the text on a separate sheet of paper
  • 58. The six rules of writing in clear English • Write your verbs in the active, not passive, form • Prefer verbs to nouns • Use “you” and “we” • Keep sentences short and simple in structure • Use everyday words • Remove redundant words
  • 59. What is expected of writers at corporate?
  • 60. What is expected of us as writers at corporate —a strategic view • Writing in a way that reflects commercial awareness and takes into account risk and contractual obligations • Making complex issues easy to understand • Managing oneself effectively as a writer • Using the right tone • Getting the detail right, so that senior staff — whose time costs more — can concentrate on taking a strategic view
  • 61. What is expected of us as writers at corporate — getting the detail right • Clear, unambiguous writing • Grammatical accuracy and consistency • Good logical flow • Helpful headings • Correct formatting • Lack of repetition and unnecessary words
  • 65. Reflections on learning • What are the two key things you learned that have had the greatest impact on you today? • How will you apply what you learned to your work?