Presented to a group of Chinese media entrepreneurs at The Hong Kong University's Journalism and Media Studies Centre. A summary of some of the major trends in digital media from my vantage point.

1. JMSC Round Table:
“What’s driving global media innovation?”
30 May 2015
Hong Kong, China

2. Looking at the last year, there are a few themes that
appear to drive innovation globally:
q Bandwidth & Devices
q Distribution & Fragmentation
q Product Metrics
q Storytelling
q Advertising & the evolution of marketing
Some Themes

3. Devices Multiply
Mobile Access to the Internet has also expanded through the range of
devices with mobile connections:
Smart
Phones
Tablets
Watches
Glasses
Drones
Sensors

4. Mobile Broadband Expands
Mobile broadband rapidly more available and at speeds significantly
faster than “online” speeds.
q 4G: Applications and services expand globally
q 5G: SK Telecom (Seoul) announced the launch of new “super fast”
service in 2015, that will reach over 300 Mbps.
Korea, Scandinavia, among other markets have enabled a trial
protocol that will be significantly faster than current 4G/LTE and
wired broadband.
Korea plans to implement the 5G protocol in time for the
2018 Pyeong Chang Winter Olympics

5. Media Innovations:

6. 6
Distribution and Fragmentation

7. Manage Fragmentation with Metrics

8. Manage Fragmentation with Metrics

9. Manage Fragmentation with Metrics

10. New Storytelling Models Proliferate
q Multimedia Models
q Breaking News Models
q Photojournalism
q Audio/Video
q Infographics
q Mapping
q Aggregation/Curation
q Slides

11. New Models Result in New Tools
The Old Guard The New Wave

12. New Tools Incorporated Into SNS

13. Paid Content Models Small, but Thriving

14. The New Marketing
q Programmatic buying and ad exchanges:
- Commoditizing page views/ad impressions
- Creating value in the stream data (metrics)
- Pricing real time and competitive
Advertising drives online behavior that can be
measured and optimized – sales, email sign-ups, mall
visits, …
q Brand advertisers become media entrepreneurs
- Content Marketing Expands
- Video and Viral Campaigns Dominate

15. Summary
q Types of content grow with the devices supplying/consuming the content
q Bandwidth makes video (and audio) an increasingly important content
choice – in video/audio/photo information retrieval coming soon
q Fragmentation drives consumption (and revenue)
- Discovery not on your site (2005)
- Consumption not on your site (2013 …)
q Metrics required to innovate in platform, content and distribution
q Audiences will pay for high value content or associated services
q Marketing changes driving new ad models
- Pricing, Branding and Ad Units all change
- When you have the audience you can create a marketing offering