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The Idea Hunter: How to Find the
   Best Ideas and Make them
 Happen by Andy Boynton, Bill
 Fischer and William Bole (Apr,
       2011) Jossey-Bass



                                   Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
George Bernard Shaw

      “If you have an apple and I have
      an apple and we exchange these
      apples then you and I will still
      each have one apple.

      But if you have an idea and I have
      an idea and we exchange these
      ideas, then each of us will have
      two ideas.”
                      Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
“idea-gaps”

                                    “A nation that lacks physical
                                    objects like factories and roads
                                    suffers from an object gap.

                                    A nation that lacks the knowledge
 “Idea gaps and object gaps in      used to create value in a modern
 economic development” Paul
Romer, University of California,
                                    economy suffers from an idea
           Berkeley                 gap.”

                                                    Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
The Hunt


“A search for ideas that's open-
ended, ongoing, and always
personal.”

T.A. Edison described his search
for solutions as “the Hunt”.


                Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Brilliance not required



       “High-value ideas are not
       necessarily created... more often
       than not, they're already there,
       waiting to be spotted and then
       shaped into an innovation.”



                       Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Brilliance not required


       “Almost anyone can hand you an
       incredible idea...

       Curiosity will take you further
       toward your goals than
       cleverness or even brilliance.”


                        Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Brilliance not required



       “Idea work requires a wide
       intellectual bandwidth and a
       desire to span distances... the
       operative assumption should be
       that ideas are everywhere.”



                       Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Know your gig


                                “If you're an accountant, what
                                separates you from the rest?
                                What makes you stand out? How
                                would you like to stand out?
“What do I want to stand for?
 Does my work matter? Am I      What's your vision to become the
   making a difference?”
       -Tom Peters
                                best?”

                                               Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Know your gig

  I am known for:
  1) _________________
  2) _________________
  3) _________________

  By this time next year I plan to be
  known for:
  4) _________________
  5) _________________
                   Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Warren Buffett

   “There’s a whole bunch of things I
   don’t know a thing about. I just
   stay away from those. I stay
   within what I call my circle of
   competence. Tom Watson [IBM
   founder] said it best. He said, ‘I’m
   no genius, but I’m smart in spots,
   and I stay around those spots.”

                    Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Know your gig

  “The gig usually stays in the back
  of your mind, but it's always
  there.

  When fully assimilated, it's an
  ever-present preoccupation, a
  switch that goes on automatically
  often unconsciously.”

                   Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Know your gig

  “There are not one but two
  products of the work that people
  do. The first is the actual thing
  we make or the service we
  provide or the process we
  manage.

  The second product, no less
  essential is what we learn along
  the way.”
                  Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Be interested

                                     “A curious mind is on the lookout
                                     for surprises. It embraces them
                                     and finds a way to learn from
                                     them.

                                     Such thinking has a leavening
“I have no special talents. I am     effect on how we look at things...
   only passionately curious.”
        - Albert Einstein
                                     we are less likely to take
                                     something for granted.”
                                                      Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
http://web.mit.edu/invent/iow/birdseye.html




                                              Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Repurposing



                                    “The full repurposing of an idea:
                                    see an idea and find a
                                    dramatically different purpose
“Without lifetime learning, you     for it.”
people are not going to do very
             well.”
       - Charlie Munger



                                                     Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Be interested

                          “Be interested in more than just a
                          particular subject matter, or
                          even a host of subject matters. It
                          is hard to go very far with ideas
                          unless you are also deeply
                          interested in other people,
“Good artists copy.       especially in what they know and
Great artists steal.”
  - Pablo Picasso
                          in their potential as
                          collaborators.”
                                          Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
“My brain is open”



     “One of the most reliable ways of
     coming up with ideas is to make
     sure the people around us are
     coming up with ideas. Lots of
     them.”



                     Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Activity


“Ask participants to spend 15
minutes talking to at least 4
people in the group. Each one is
asked to learn something that is
valuable to him/her
professionally.”


                Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Diversifying the Hunt


                              “Part of being different is to get
                              new ideas from a wide mix of
                              sources, not just in all the usual
                              places.
“I almost never look to the
existing discipline for new   Differences can produce a lively
           ideas.”
       - Jack Hughes
                              flow of ideas.”

                                               Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
John Stuart Mill


    “It is hardly possible to overrate
    the value... of placing human
    beings in contact with persons
    dissimilar to themselves, and
    with modes of thought and
    action unlike those with which
    they are familiar.”

                     Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
http://www.accenture.com




Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
“Invention is the source of innovation”


               “This myth can lure people away
               from potentially valuable ideas
               that already exist, and it can send
               them off on a maddening search
               for that elusive goal: pure
               originality.”


                                Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Beyond a specialized world




         “Stay close to your specialty but
         work on developing closer ties to
         people outside that area.”




                         Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Mastering the habit


     “People learn by doing... and by
     reflecting on what they are
     doing.

     Training yourself to notice things
     is part of the observational
     platform.”

                      Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Mastering the habit



     “Writing down your thoughts and
     observations -and keeping them
     in a readily accessible place- are
     necessary habits of the Hunt.”



                     Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Mastering the habit

     “Prototyping should begin as
     early as possible in the process,
     not just when it's time to show
     clients a few carefully crafted
     versions of what's being
     developed.

     Early prototyping and recording
     begins to set your ideas in
     motion.”
                      Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Mastering the habit

     “Tangibility is the essential
     quality of any prototype. That's
     what allows you to start thinking
     in practical terms about an idea.

     Because prototypes can be very
     rough versions of an idea, you
     can think more freely and seek to
     innovate more boldly.”
                     Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
Mastering the habit

     “Creating something that another
     person can evaluate is the other
     key advantage of tangibility.

     It's the secret to effective and
     efficient conversations with
     people who might be able to help
     develop your idea.”

                    Dr. Ricardo Sosa (sosa.ricardo@gmail.com)

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The idea hunter excerpts

  • 1. The Idea Hunter: How to Find the Best Ideas and Make them Happen by Andy Boynton, Bill Fischer and William Bole (Apr, 2011) Jossey-Bass Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 2. George Bernard Shaw “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 3. “idea-gaps” “A nation that lacks physical objects like factories and roads suffers from an object gap. A nation that lacks the knowledge “Idea gaps and object gaps in used to create value in a modern economic development” Paul Romer, University of California, economy suffers from an idea Berkeley gap.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 4. The Hunt “A search for ideas that's open- ended, ongoing, and always personal.” T.A. Edison described his search for solutions as “the Hunt”. Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 5. Brilliance not required “High-value ideas are not necessarily created... more often than not, they're already there, waiting to be spotted and then shaped into an innovation.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 6. Brilliance not required “Almost anyone can hand you an incredible idea... Curiosity will take you further toward your goals than cleverness or even brilliance.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 7. Brilliance not required “Idea work requires a wide intellectual bandwidth and a desire to span distances... the operative assumption should be that ideas are everywhere.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 8. Know your gig “If you're an accountant, what separates you from the rest? What makes you stand out? How would you like to stand out? “What do I want to stand for? Does my work matter? Am I What's your vision to become the making a difference?” -Tom Peters best?” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 9. Know your gig I am known for: 1) _________________ 2) _________________ 3) _________________ By this time next year I plan to be known for: 4) _________________ 5) _________________ Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 10. Warren Buffett “There’s a whole bunch of things I don’t know a thing about. I just stay away from those. I stay within what I call my circle of competence. Tom Watson [IBM founder] said it best. He said, ‘I’m no genius, but I’m smart in spots, and I stay around those spots.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 11. Know your gig “The gig usually stays in the back of your mind, but it's always there. When fully assimilated, it's an ever-present preoccupation, a switch that goes on automatically often unconsciously.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 12. Know your gig “There are not one but two products of the work that people do. The first is the actual thing we make or the service we provide or the process we manage. The second product, no less essential is what we learn along the way.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 13. Be interested “A curious mind is on the lookout for surprises. It embraces them and finds a way to learn from them. Such thinking has a leavening “I have no special talents. I am effect on how we look at things... only passionately curious.” - Albert Einstein we are less likely to take something for granted.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 14. http://web.mit.edu/invent/iow/birdseye.html Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 15. Repurposing “The full repurposing of an idea: see an idea and find a dramatically different purpose “Without lifetime learning, you for it.” people are not going to do very well.” - Charlie Munger Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 16. Be interested “Be interested in more than just a particular subject matter, or even a host of subject matters. It is hard to go very far with ideas unless you are also deeply interested in other people, “Good artists copy. especially in what they know and Great artists steal.” - Pablo Picasso in their potential as collaborators.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 17. “My brain is open” “One of the most reliable ways of coming up with ideas is to make sure the people around us are coming up with ideas. Lots of them.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 18. Activity “Ask participants to spend 15 minutes talking to at least 4 people in the group. Each one is asked to learn something that is valuable to him/her professionally.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 19. Diversifying the Hunt “Part of being different is to get new ideas from a wide mix of sources, not just in all the usual places. “I almost never look to the existing discipline for new Differences can produce a lively ideas.” - Jack Hughes flow of ideas.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 20. John Stuart Mill “It is hardly possible to overrate the value... of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 21. http://www.accenture.com Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 22. “Invention is the source of innovation” “This myth can lure people away from potentially valuable ideas that already exist, and it can send them off on a maddening search for that elusive goal: pure originality.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 23. Beyond a specialized world “Stay close to your specialty but work on developing closer ties to people outside that area.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 24. Mastering the habit “People learn by doing... and by reflecting on what they are doing. Training yourself to notice things is part of the observational platform.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 25. Mastering the habit “Writing down your thoughts and observations -and keeping them in a readily accessible place- are necessary habits of the Hunt.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 26. Mastering the habit “Prototyping should begin as early as possible in the process, not just when it's time to show clients a few carefully crafted versions of what's being developed. Early prototyping and recording begins to set your ideas in motion.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 27. Mastering the habit “Tangibility is the essential quality of any prototype. That's what allows you to start thinking in practical terms about an idea. Because prototypes can be very rough versions of an idea, you can think more freely and seek to innovate more boldly.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  • 28. Mastering the habit “Creating something that another person can evaluate is the other key advantage of tangibility. It's the secret to effective and efficient conversations with people who might be able to help develop your idea.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)