Your Real Estate Agent Unfair Advantage. Take control of your real estate marketing by using the right tools.

1. My Agents Unfair Advantage
Marketing With Technology
The New Face Of Real Estate Marketing
With Cutting Edge Technology
“A difference is only a difference if it makes a difference.”
- -
Albert Einstein

2. The Future of Real Estate Marketing
1. Who is Richard & why help you market new listings
and current listings?
2. What is this program?
3. The importance of adapting to “today’s” means of
communicating – social networking, texting, &
internet
4. How to use this program as a business plan to
increase your production by 100% in the next 90 days
– I am living it, I’ve seen it, & I guarantee it.

3. Single Property Website

4. Single Property Website Features
 Virtual Tours (free) and YouTube
 360 degree Panoramic HD Virtual Tour (free)
 Blog (Plogging) Huge SEO!
 Text message website (Agent get’s instant notification)
 Flyers ready for print (5 choices to choose from)
 Google map link for instant driving directions
 What’s Nearby – contact links
 Website traffic reports & lead capture
 Request a showing link, Special Links, and more...

5. Are you Kidding?

6. Your Website Published To The 14 Most
Travelled Property Search Engines

7. Post To Craigslist & Backpage.com

9. “Powerful” Sellers Letter
Template

10. Business Card Stickers
Are You Serious, who’s not going to want to use you as their Realtor,
when their best friend, uncle, aunt, brother, sister... Is using you???

11. Sign Riders - An Absolute Must

12. Text Features/Flyers

13. QR Codes

14. Text Message Website Preview...

15. State-of-the-Art Listing Presentation
go to http://blue.mymarketingbook.com/

16. 1st Page Google- Every time!

17. Page One- Google

18. Free Personalized Website
http://testsally.valuedagent.com/

19. Opt-In Tabs

20. Free Report, List of Homes

21. On Going Support & Training
 Attend all listing presentations as a ‘Team” when
requested (currently we are 13/13 in regards to
closing the listing...)
 I will upload your listings and post to craigslist if
needed – you now have a full time marketing
coordinator
 www.realestateagentsupport.com

22. Our Purpose
 To add unprecedented value to a lender-realtor
relationship – “Red Carpet Service” to your
sellers, buyers, and YOU!
 Build long-term recession proof relationships
 Be your “go-to” financial professional with your
tough questions and tough clients
“I believe that you can have everything you want in life if you just help
enough other people get what they want.”
- Zig Ziglar/The Bible (Golden Rule)

23. Monday Morning Fax
 82% of the public said they would use
the same Real Estate Agent again.
Only 7% actually do, Because of the
lack of follow up!
 Lets fix that NOW.
 Tip of the week- up to 5 years
 20 Auto Campaigns

24. Monday Morning Fax
 Go back through your 2009-10 database and locate a
“lost” file – one that you lost due to bad credit (credit
score). I will be happy to give them a lender credit at
closing to cover the cost of credit repair with my
Credit Repair attorney’s (aka – “the skarks”) and get
you into Closing!!! (VA Calls….)
 Or, give me the contact info of a prospect that may
need to be “nursed” for a while... I have a great drip
program that we can co-market that will provide great
value to the buyer or seller

25. Monday Morning Fax

26. Co-Branding- Stay “Top of Mind”

27. “Live” Online Workshops Website

29. Leads To Your Inbox

30. “Live” Online Workshop
 Are You Still Selling LP Records to the iPod
Generation? Get With The Program!
 Integrated registration system
 Themed countdown player page
 Subscriber list
 Auto responder system

31. Video Marketing
Testimonials
VirtualTours live with interaction
Tip of week to past clients, current clients
Video’s with referral partners, CPA, Financial Planners
B to B Video promotion with every business in
town
Video for buyer favorites with personal site
“Broadcast My Move” for closing gift (personal site)
Video Blog

32. Squeeze Page website
Opt-In for building Leads
Facebook, building rapport and relationships

33. Let Me Help/ Facebook
 FaceBook Ads That Suck (am I facebook
stalking you???
 Pay per Click/Pay per Impression
 Opt-In Ads- Advertise Properties

34. Squeeze Page Opt-In

35. Target Your
Audience

36. Facebook Ads Manager

37. Let Us Help
 How to set-up and use Fan Page
 How to set-up and create a blog
 How to use Facebook to generate 1-2
transactions/month
 How to manage your database to Win (free)
 FREE Credit Repair (thousands of dollars in value)

38. But Please Don’t Forget...
 First and foremost, I am a Mortgage Banker
 FHA, Conv, USDA, and VA (95% of my
volume)
2009 & 2010 Closed Volume:
 Top 1% (#3 overall) in 189 branch company
 Top 5% in Texas

39. Free Resources
 Reports for you and Sellers/Buyers
http://www.box.net/shared/finmktp1pf
 RE Agent Blog- Tons of tips, resources
http://realestateagentsupport.com/
 Agent Fan Page- Free resources, reports, tips.. http://
www.facebook.com/Free.Agent.Help
 Listing Property Log-In and Training Site
http://agentsunfairadvantage.com/
 Training Book For Property Sites
http://www.epropertysites.com/eMarketingGuide.pdf

40. Open House Strategy
Website: http://10319villagelakedr.epropertysites.com/
Sign In Sheet: http://www.box.net/shared/b2qq4lq8l4
Mortgage Calculator: http://screencast.com/t/n8sK8iibp
Open House Guide: http://www.box.net/shared/527f8axgi8
Water Bottle Labels: http://screencast.com/t/EZxESeeJ2Vw
Business Card Stickers: http://screencast.com/t/ch2b1s7ZIi
Open House Flyers: http://18002silverashway.epropertysites.com/mlsmax/flyer5.htm
 http://screencast.com/t/LfReGdLO
Virtual Tour Hooked To TV: http://18002silverashway.epropertysites.com/ virtual tours
Text Code: http://screencast.com/t/7MjCPlt5cKp for Call Capture
Enter Open House Date on property and post to Craigslist: http://screencast.com/t/fwY5H8l1
Guy comes out and lets everyone know: http://screencast.com/t/Jzy1j1whH
Posts to Facebook: http://screencast.com/t/SeWn5xoO

41. Cool Free Stuff
 www.slydial.com
 www.jingproject.com
 www.viddler.com
 www.ping.fm
 www.reqall.com/ phone
 www.surveymonkey.com
 www.getfreeebooks.com
 www.providesupport.com
 http://www.qrstuff.com/

42. The Secret
 Everything is a secret until you know it……

43. Sally and Jennifer

44. Sally and Jennifer

46. What To Do:
1. Send us your MLS numbers
2. Print and use Mmfax
3. Place your Workshops address everywhere on
list
4. Call me to set up a follow up appointment at
832-887-1300 or email:
richard.smith@southwestfunding.com

47. Thank You For Your Time!
Richard Smith
Southwest Funding
281-994-4240
www.realestateagentsupport.com
www.texashomebuyingtips.com