2. Self-Published Print Books
• Print self-publishing has been fairly popular.
• Xlibris, Create Space, iUniverse.
• Self-published print books are expensive.
• This is true for the author, retailer, and consumer.
• Brick and mortar stores usually unwilling to sacrifice retail space on self-
published books.
• High costs prevented print self-publishing from gaining widespread
popularity among readers.
• Lose money and sell poorly.
• Books that do sell well may only break even or gain popularity on a local
level.
• Self-published print books are usually just as expensive as a book written
by an established author.
3. Print Books Business Model
1. Print on demand
• Books are sold from a web site directly to consumers.
• Little to upfront cost to authors, but books are still costly for
consumers.
2. Limited Run
• A specified number of books are printed for the author.
• Can cost the author multiple thousands of dollars.
• Books are costly for consumers.
4. Self-Published eBooks
• eBooks can be created for little or no cost.
• Usually can be created for free using free software.
• Can be sold on most popular ebook web sites with no upfront
cost to the author.
• Amazon Kindle Store, Barnes & Noble Nook Store, Apple
iBookstore,
• Extremely inexpensive.
• Many times self-published ebooks sell for $0.99 - $9.99.
• Low cost makes readers more likely to choose a self-published
book over one written by an established author.
5. eBook Business Model
• Profits typically split 70/30.
• Author typically keeps 70% of sale price.
• Retailer typically keeps 30% of sale price.
• Barnes & Noble, Amazon, and Apple use some variation of this
arrangement.
• Highly Profitable for Authors
• Authors can make more money from a self published ebook than
by going through a traditional publisher.
6. Self-Publishing Explosion
• 29,000 self-published books in 2004
• 2,700,000 self-published books in 2010.
• 2010 was the first year that the total number of self-published
books was greater than the total number of traditionally published
books.
• Some self-published titles have been so popular that
publishing companies have bought the rights to sell the books
in print.
• Fifty Shades of Grey
• J.A. Konrath
7. Advantages of Self-Published eBooks
• Very Little to No Risk
• No initial cost for author.
• No lost inventory space for retailers who carry self-published.
• Inexpensive or free for consumers.
• Higher Profit Margins for Authors
• In the Garden of Beasts
• J.K Rowling
• Viral eBooks
• Fifty Shades of Grey series
• Started as a self published ebook.
• Mill River Recluse
• $0.99 ebook spent 16 weeks on USA Today best-seller list.
• Amanda Hocking
• Self-published paranormal romance author who has sold one million ebooks and earned
two million dollars from sales.
8. Disadvantages of Self-Published
eBooks
• No marketing.
• One of the major costs associated with traditional publishing is
advertising.
• Increased competition.
• Millions of potential competing ebooks on the market.
11. iBooks Author
• Emphasis on interactive
components
• Image galleries
• Interactive 3D renderings
• Imbedded video
12. iBooks Author
• Other Considerations
• Only available for Macs
• Can not use iBooks Author to make ebooks for sale in other stores.
Notes de l'éditeur
We’re probably all familiar with self-published books. Every week self-published local authors can be found in the books section of the Sunday D&C.These books are expensive to produce are usually made as a labor of love and not for financial gain.
Readers can get 20 self-published books for the price of one James Patterson ebook. This gives self-published authora a more competitive edge when readers are choosing whether or not to read their book.
One of the main reasons self-published ebooks have grown in popularity is that they are practically free to create and distribute. The only cost associated with self-published ebooks for the author is the time they invest in writing and editing the book. The only on going costs associated with selling self-published ebooks for the retailer is the storage space on their server which extremely cheap; usually just pennies.This enables both the author and retailer to sell even a $0.99 for a profit.
In 2004 there were 29,000 self-published books.In 2010 there were 2,700,000 self-published books.Self-publishing ebook platforms are to aspiring authors was YouTube is to aspiring entertainer and directors. With the enough talent, the right timing and a little luck you can launch a career.
