Presentation from RTP AEM/CQ5 meetup by Mathias Siegel. Mathias is a Senior Product Manager at Adobe working on Adobe Experience Manager. In this presentation, he provides overview of AEM 6.0, some of its new features and how it fits within overall Adobe Marketing Cloud.

1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6: Innovation Across Digital Customer Experiences
Mathias Siegel – Sr. Product Manager, Adobe Experience Manager
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
Adobe Leadership in Digital Marketing
Cross-Channel
Campaign Management
Web Content Management for
Digital Customer Experience
Online Testing
Data Management
Platforms
Web Analytics
Social Media
Management
As of 2/24/14
Lead to Revenue
Management Platform
Web Content
Management

3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe closes the loop:
Optimizing Digital Experiences to
Build Loyalty and Demand
DATA
Customer
Business
Product
Content
Clickstream
Search
Multi-channel
TOUCHPOINTS
Websites
Advertising
Social
Mobile
Kiosks
E-mail
Call center
Workflows
MEASURE &
OPTIMIZE
Industry-leading
Web analytics
Industry-leading
creative tools
CREATE
MANAGE &
DELIVER
Industry-leading Web
content management & rich
information delivery

4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
Social Experience
Manager
TargetAnalytics Media
Optimizer
Campaign

5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager as the
center of a digital experience strategy
Analytics
Target
Campaign
Facebook
Twitter
Media
Optimizer
Creative
Cloud
Social
Video streaming
Demand
generation
CRM

6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6: Next Generation Digital Experience Across Channels
Adobe Experience Manager
Touch UI Projects Assets Integrations
Sites
Web Content Management
• Sightly
• Developer tools
• Content Insight
• Machine Translation
• Commerce integrations
Assets
Digital Asset Management
• Creative & Mktg. Cloud
• Pre-configured projects
• Bulk-Metadata
• Advanced video
• Interactive viewers
Communities
Social Communities
• Moderation
enhancements
• Email integration
• Machine translation
• New component
framework
Forms
Forms & Documents
• Document-based
data capture
• PDF, HTML
• Digital signatures
• Adaptive, accessible
for mobile
Apps
PhoneGap
• Mobile app
authoring and
management
• Marketer- and
developer-level
ease of use

7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Flexible deployment options
Adobe Experience Manager
Customer managed
(on premise)
Adobe managed
(on demand)
Adobe managed
(Managed Services)

8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager 6
Projects are the nexus of all digital experiences across channels

9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.