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Ruba AbdEl Zaher
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MSP'16 Corporate Leaders workshop Marketing strategy and plan.
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Sessoion #2
1.
Marketing: Strategy &
Plan Prepared and presented by: Zeina Hani Talha Ruba Abdel-Zaher Session 2 – Corporate Leaders
2.
Who are you
again? انتووووو مييييييييين؟
3.
I. What is
a marketing strategy? II. How to create a marketing strategy? III.What is a marketing plan? IV.How to create a marketing plan? V. Summary
4.
5.
Creating a Marketing
Strategy Segmentation Targeting Differentiating Positioning
6.
7.
segmentation
8.
1- Geographic Segmentation
9.
Egypt: • McFalafel Saudi Arabia: •
McArabia
10.
2- Demographic
11.
Male: Female: • Birell
• Galaxy Gender
12.
Age
13.
Income
14.
Occupation
15.
Education
16.
3- Psychographic
17.
High Class: • Ferrari Middle
Class: • Hyundai Low Class: • Vespa Social Class
18.
Life Style –
Video
19.
Healthy Unhealthy Life Style
20.
4- Behavioral
21.
Ramadan Eid Occasions
22.
Targeting
23.
Undifferentiated • Our Marketing
Mix: The Whole Market Differentiated • Gold Tickets: Segment 1 • Silver Tickets: Segment 2 • Bronze Tickets: Segment 3 Concentrated • Marketing Mix 1: Segment 1
24.
Socially Responsible Targeting
25.
Differentiating
26.
27.
Positioning
28.
29.
Implementing The Strategy
30.
What is a marketing plan?
31.
Situational Analysis Target Audience Marketing Goals
Tactics Marketing Budget
32.
1- Situational Analysis
33.
Swot analysis
34.
2- Target Audience
35.
Geographic Demographic Psychographic Behavioral
36.
3- Marketing Goals
37.
4- Tactics
38.
According to: Types
of Customers Platinum Gold Silver
39.
5- Budget
40.
summary
41.
Any questions
42.
• Ruba Ahmed
Abdel Zaher: 01118459157 • E-mail: Ruba.Zaher96@gmail.com • Facebook Account: https://www.facebook.com/roba.a.abdelzaher • Zeina Hani Talha: 01014469535 • E-mail: Zeinahani96@yahoo.com • Facebook Account: https://www.facebook.com/zeina.hani.7 • Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts
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