3. HEAD OFFICE:
Smoothy Juice Co. Ltd
23/4, Dhanmandi 4/A, Dhaka
Dhaka-1215
E-mail: smoothy_co@yahoo.com
www.smoothy.com.bd
FACTORY:
Smoothy Juice Industry Limited
Ashulia, Saver, Dhaka
4. OUR NATURE & SIZE OF BUSINESS
Smoothy is a Partnership & Medium size
business…
Manufacturer
Wholesaler
Initially we will cover the 2 division of the country but our
prospect will be whole of the country…
8. WE THINK THE DIFFERENT…
Speciality :
100% pure juice
Pure Sugar free
Diet
Mixed flavor ( cocktail)
Target Customer:
60 % Diabetic People
Children
Health Conscious Young People
10. THE EXPECTATION…
Next three year we target that we capture 5% of
total market share…
We expect the sales will be in next year
approximately TK 5.50 corer…
The return on investment is 20% expected…
11. OUR BELIEVE & OUTLOOK…
Competitor
A B
Price
Our position
D
C
Performance
12. OBJECTIVES
Improving the customer satisfaction
through the good quality of products
Turn in profits from the first year of
operations.
The creation of unique, innovative and
healthy products
Become as the Best New Juice Company
in the Bangladesh
14. PHYSICAL PLANT
Asulia, Savar, Dhaka
3000 square ft Industry Area
15. PRODUCTION PROCESS:
TREATMENT OF THE PULP AND ASEPTIC FILLING
JUICE EXTRACTION REMOVING THE BITTERNESS
MX PASTEURISER
SHIPPING & DRYING THE ORANGE PEEL THE JUICE MIXING ROOM CIP CLEANING SYSTEM
17. RAW MATERIALS SUPPLIERS
In our Country:
Mr. Jamil Hossain, (Mango Suppliers)
Mr. Ahsan Mustak, (Mango Suppliers)
In Foreign Country:
Mr. Cyang Mo, (Orange Suppliers)
Suching Rong, (Orange Suppliers)
Mr. Rathor Dash, (Varity Fruits Suppliers)
Mr. Jone Smith & Jonson Height, (Other Raw materials)
19. MARKETING OBJECTIVES
Maximum Profit Margin
Quality Leadership
Long Relationships with Customer
Communication Objective
Strategy Marketing Objective
20. PRICING STRATEGY
Smoothy Juice selling its juices at price added cost
and profit margin and also keep in mind the key
competitors price
Cost of Retailer’s
Production Marketing
Product name raw Profit Price/ unit Selling
cost Cost
materials Price
Mango Juice
(500ml) 14 3.50 1.50 3.00 22 25
Mango Juice
(900ml) 25 6.75 3.25 5.00 40 45
Orange Juice
(500ml) 15 2.50 1.50 3.00 22 25
Orange Juice
(900ml) 30 6.00 4.25 4.75 45 48
Cocktail Special
(500ml) 17 4.00 2.50 1.50 25 28
Cocktail Special
(900ml) 35 8.50 3.50 3.00 50 55
21. DISTRIBUTION STRATEGIES
1. B2B (Business to Business)
2. B2C (Business to Consumer)
Manufacturer
Wholesalers B2B Agent
Retailer
B2C
Customer
24. The company's management philosophy
will be based on…
Responsibility and Mutual respect
Our management style reflects the participation of
the owners
a very strong organizational culture
It believes on teamwork
25. KEY TO SUCCESS FACTOR
Employee training to insure the best juices
preparation techniques
Marketing strategies aimed to build a solid
base of loyal customers
Customer satisfaction with high quality
juices and services
Management that treats every employee
equally
The creation of a unique, innovative, upscale
atmosphere that will differentiate
26. We Partners & Our
Departments Head of
Nafij Ahmed
Production &
Operational
Head of
Mr. Rubayat Rajeev Planning & A.Z.M. Shahadot
Performance
Management
Chairman
Head of Shaila Parvin Shantu
Marketing
Head of
Shajahan Munshi
Finance
Head of
IT &
Technology Shahinur Akhter
Officer
27. Executive of
Production Officer
Head of Management
CEO of Production &
Production & Operation
Operational
Executive of
Officer
Production Planning
Human Resource
Officer
Head of Manager
CEO of Planning &
Planning & Performance
Performance
Management
Management
Production
Officer
Coordinator
Exective Officer of
Officer
Sales & Distribution
Chairman Head of
CEO of Marketing
Marketing
Executive Officer of
Market Analysis & Officer
Planning
Cashier
Head of CEO of
Executive of Accounts
Finance Finance
Auditor
Executive Officer of IT
& Information
Head of
IT & Technology
Officer
Executive of
Technologies
36. EVALUATE WEAKNESS OF BUSINESS:
Evaluate the setup cost in right manner
To compete with the competitors in an innovative
technical way.
Carefully analyze the economic condition of the
country.
To improve technological and technical support of the
company.
The company should justify the legal concern in
appropriate way.
The company should have clear concept about market
(national & international) industry demand.
37. CONTINGENCY PLAN:
We have a plan when our business is well established
we will introduce a Mineral Water in our business
area…
38. NEW TECHNOLOGIES
We don’t implement any kind of new technologies
in primary stage of our business. But in Future…
39. Primary Sources of Information:
1. Investment Bankers
2. Sales Force
3. Suppliers
4. Customers
5. Employees
6. Consultants/Specialized Firms
