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Effective Use of Social Media in Local Government Units (PH)

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RUBEN LICERA
RUBEN LICERA

This presentation was delivered delivered to the members of CAOCAMPIO on September 26, 2014. For more talks and presentations, http://rubenlicera.com

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SOCIAL MEDIA RUBEN LICERA JR. EFFECTIVEUSE OF FORLOCALGOVERNMENT UNITS Blogger | Social Media Advocate RubenLicera
I advocate:
https://petitions.whitehouse.gov/
http://www.socialbakers.com/
https://www.facebook.com/ChoosePhilippinesOfficial
https://www.facebook.com/DepEd.Philippines
https://www.facebook.com/makeitmakati
“ Your brand is what people say about you when you leave the room. JEFF BEZOS Founder and CEO Amazon
Word of Mouth
What to Listen? •YOUR BRAND Who is talking about you? What are they saying? •YOUR PEERS AND COMPETITORS What are their best practices •YOUR CATEGORY What are people saying about your area of focus
How to Listen? •FREE TOOLS Google Alerts Twitter Search Trending Topics •PAID TOOL Hootsuite Hubspot
Top Six Rules of Social Media Be Authentic Fortify Strengthen your current audience and engage new ones. Connect Publish content that invites your audience to participate (Don’t sell, sell, sell). Be Remarkable Give our audience things to remark on. Get Outside (your site) Participate in other discussions, not just your own. Embrace organic Planning Establish a plan, But be ready to adjust. Be Entertaining yet informative (A must for PH Page) Establish a plan, But be ready to adjust.
Rappler.com @PNPHotline
Action Plan for SM4LGU 101 Create a Gmail Account Create a FacebookPage Create a Twitter Account Create a YoutubeAccount Create aInstagramAccount Connect in IFTTT Connect all account with Klout.com
“ Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change. Brian Solis Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Be Talked About!
SOCIAL MEDIA RUBEN LICERA JR. EFFECTIVEUSE OF FORLOCALGOVERNMENT UNITS Blogger | Social Media Advocate RubenLicera

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Effective Use of Social Media in Local Government Units (PH)

  • 1. SOCIAL MEDIA RUBEN LICERA JR. EFFECTIVEUSE OF FORLOCALGOVERNMENT UNITS Blogger | Social Media Advocate RubenLicera
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  • 11. “ Your brand is what people say about you when you leave the room. JEFF BEZOS Founder and CEO Amazon
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  • 17. What to Listen? •YOUR BRAND Who is talking about you? What are they saying? •YOUR PEERS AND COMPETITORS What are their best practices •YOUR CATEGORY What are people saying about your area of focus
  • 18. How to Listen? •FREE TOOLS Google Alerts Twitter Search Trending Topics •PAID TOOL Hootsuite Hubspot
  • 19. Top Six Rules of Social Media Be Authentic Fortify Strengthen your current audience and engage new ones. Connect Publish content that invites your audience to participate (Don’t sell, sell, sell). Be Remarkable Give our audience things to remark on. Get Outside (your site) Participate in other discussions, not just your own. Embrace organic Planning Establish a plan, But be ready to adjust. Be Entertaining yet informative (A must for PH Page) Establish a plan, But be ready to adjust.
  • 21. Action Plan for SM4LGU 101 Create a Gmail Account Create a FacebookPage Create a Twitter Account Create a YoutubeAccount Create aInstagramAccount Connect in IFTTT Connect all account with Klout.com
  • 22. “ Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change. Brian Solis Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  • 24. SOCIAL MEDIA RUBEN LICERA JR. EFFECTIVEUSE OF FORLOCALGOVERNMENT UNITS Blogger | Social Media Advocate RubenLicera