The State of Digital and Social Media in the Philippines for 2018 is an excerpt of We Are Social and Hootsuite’s “Digital in 2018” with in depth focus on the Philippines Digital and Social Media Scene. For more in depth write up on this, visit www.estratx.com  #KnowYourSTRAT #ESTRATlife

1. 1 | State of Digital and Social Media In The Philippines 2018
STATE OF
DIGITAL AND SOCIAL
PHILIPPINES 2018

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RUBEN LICERA
SEO EXPERT
CERTIFIED
Chief ESTRATegy Officer
ESTRAT MEDIA GLOBAL
WEB www.ESTRATx.com
EMAIL ruben@ESTRATx.com

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WEBSITE
DEVELOPMENT
CONTENT
MARKETING
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MANAGEMENT
SEARCH ENGINE
OPTIMIZATION
BLOGGERS
RELATIONS
ONLINE REPUTATION
MANAGEMENT

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Data Used in This Presentation is from:

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69%of the Philippines
population has
internet
*+11 % increase compared to 2017
**+16 % higher than the global average
***Dropped position from 23rd (2017) to 32nd country with highest penetration in 2018.

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12%Growth of
internet users in
the Philippines
*5 % higher than the global average (worldwide)
**15% decrease compared to 2017 report.
***Dropped position from 2rd (2017) to 10th country

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9 hrs The average time
spent by Filipinos
on the internet
*Thailand is number 1 with a difference of 8 mins.
**30 mins increase from last years 8 hrs and 59 mins.
29 min

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4 hrs The average time
spent by Filipinos
using mobile
internet
*Thailand is number 1 with a difference of 43 mins.
13 mins

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15.2 mbpsAverage Fixed Internet Connection
Speed in the Philippines
*Philippines is 36th and overtaken by Kenya 15.4 mbps.
**11% increase from last years report.
***Way lower than the global average of 40.7 mbps

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13.5 mbpsAverage Mobile Internet Connection
Speed in the Philippines
*Philippines is 34th.
**11% increase from last years report.
***Way lower than the global average of 40.7 mbps

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39%Mobile Share of Web Traffic in the
Philippines
*1% increase from 2017
**13% lower from the Global Average (59%).

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74%of the Philippines Population believes
that new technologies offer more
opportunities than risks
*4th Country with the highest digital optimism.

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40%of the Philippines internet users use Ad
Blocking Tools to Prevent seeing the display
of Advertising Content
*17h Country with the highest internet population that blocks ads.

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63%Social media penetration in the Philippines
*higher than the global average (42%)
**5% increase from 2017 (58%)

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12%Annual Growth of Social Media Users
*1% lower than the global average (13%)

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No. 1In time spent on social media
with 3 HR and 52 M spent on average daily on
any device
*63% of Philippine population is accessing internet.
**there is decrease in time spent in social media compared to last year 2017 (04hrs 17min)

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More In Depth Detail of the PHILIPPINES
State of DIGITAL and SOCIAL MEDIA in 2018

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59 %Of the Philippine Population with Access to
Social Media via Mobile
*15% growth in 2018. Major decline from growth IN 2017 (32%)

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67 MMtotal number of Facebook users/accounts
from the Philippines
*63% of Philippine population is accessing internet.
**increase of users on all age range.

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TAKEAWAYS

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QUESTIONS?
RUBEN LICERA
ruben@ESTRATx.com
www.ESTRATx.com
+63 927 598 8255
Thank You!

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RUBEN B. LICERA JR.
Chief ESTRATegy Officer (CEO)
ESTRAT Media Global
E-MAIL: ruben@ESTRATx.com
WEBSITE: www.ESTRATx.com
ADDRESS
Unit 320, Cebu in IT Office
AS Building, UP Cebu,
Gorordo Avenue
6000 Cebu City
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