1. Twitter: @rubenq Creating & Sustaining Winning Fan Page on Facebook Ruben Quinones, Director of New Media May 25 th , 2011 • John B. Hynes Convention Center Twitter: @rubenq #NewEnglandXPO
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3. Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq #NewEnglandXPO
4. Intent Vs. Propensity VS @rubenq @pathinteractive #w2e VS Twitter: @rubenq #NewEnglandXPO
7. Creating A Facebook Business Page – Search Tips The About Box Provide some relevant keywords along with a good description. Twitter: @rubenq #NewEnglandXPO
8. Creating A Facebook Business Page Search Tips The Info Button, another opportunity for relevant key terms. Twitter: @rubenq #NewEnglandXPO
9. Making The Most of Your Page VS Twitter: @rubenq #NewEnglandXPO
10. Making The Most of Your Page @rubenq @pathinteractive #w2e S Make the most out of your logo. Twitter: @rubenq #NewEnglandXPO
11. Announcing Your Page What is typically done - suggest to friends Gets lost in your Facebook mail @rubenq @pathinteractive #w2e Twitter: @rubenq #NewEnglandXPO
12. Announcing Your Page @rubenq @pathinteractive #w2e Send them an email directly Twitter: @rubenq #NewEnglandXPO
14. Applications– RSS Graffiti When You need to schedule – Apps like RSS Graffiti, Social RSS & Hootsuite automatically publishes to your feed. Set a delay time, and a schedule of checking your feed for new content. Twitter: @rubenq #NewEnglandXPO
15. Applications– YouTube Video Box Input URLs of YouTube videos and they show up on your page and in a tab. Twitter: @rubenq #NewEnglandXPO
16. Applications - ShopTAB Add products right into your Facebook page. Twitter: @rubenq #NewEnglandXPO
![Who We Are ,[object Object],[object Object],[object Object],Some Brands We Have Worked With Twitter: @rubenq #NewEnglandXPO](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)