September 28th, 2010 Web 2.0 Presentation. Creating and Sustaining Winning "Fan Pages" on Facebook

2. Facebook Ads Incentives Website Conversions

3. Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.

4. Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches

5. Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.

8. Announcing Your Page Send them an email directly

9. Applications & App Providers

10. Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.

11. Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.

12. Applications - ShopTAB Add products right into your Facebook page.

13. Applications- Wildfire

14. Applications- Reveal – Non Reveal Tabs Non Fan Fan

15. Facebook Ads – Paid Media

16. Facebook Ads – Paid Media By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign

17. Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign

18. Facebook Insights

20. What’s the strategy here? What’s feeding your posts?

21. Is it just about you?

22. Case Study

24. 3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log

29. facebook.com/pathinteractive @rubenq http://www.linkedin.com/in/rubenquinones