In this presentation I have tried to crisply cover 7 must components for a media brief. Most times its missed and the knowledge of these components can affect the media activity, platform & investment mix to a great extent. Hopefully useful for clients to know and agencies to use.

1. O F A P E R F E C T M E D I A B R I E F
7 C O M P O N E N T S

2. T H E O B J E C T I V E
V E R S U S T H E G O A L
The Difference
DATE &TIME
1 .

3. MARKETING
ROADMAP
THE PRODUCT OR BRAND
THE 360 ACTIVATION VIEW
2 .

4. CUSTOMER
UNDERSTANDING THE
DEMOGRAPHICS, PSYCHOGRAPHICS
AND MORE.
3 .

5. F a c t o r i n g I n
Seasonality
4 .

6. PAST
LESSONS LEARNT
EXPERIENCIAL
5 .

7. PlatformsAUDIT OF BRAND PRESENCE ACROSS MEDIA
PLATFORMS
6 .

8. Media
Budget
7 .

9. THANK YOU