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5. What is most true about the resource based view in B2B marketing strategy making? a. It focuses on key internal resources of the firm as the source of enduring competitive advantage b. It proposes that good strategy results from a systematic, planned approach to strategy development c. It explains that diversification is better than cost leadership d. All the above.

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5. What is most true about the resource based view in B2B marketing strategy making? a. It focuses on key internal resources of the firm as the source of enduring competitive advantage b. It proposes that good strategy results from a systematic, planned approach to strategy development c. It explains that diversification is better than cost leadership d. All the above

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