Presentation by Ged Carroll to the Digital Marketing Group

1. Digital Marketing Group talk Ged Carroll: director, digital strategies

2. Who On Earth Am I?

3. Or alternatively…

4. The world’s most pointless question

5. PR’schallenges

6. Portumna

7. Intent driven Content driven Controlled message Open conversation Public Relations Social Media Advertising User querydriven by needdesirepassionwhimcuriosity Content-drivenvia intermediary newstrendsinformationeducationentertainment Push Messaging driven by agegenderraceincomegeography Intent is the new demographic

8. Understand the intent

9. Here’s some research we did earlier… intentindex.com

10. Intent into interaction

11. Intent into interaction

12. Intent into interaction

13. Intent into interaction

14. http://rfistudios.com| http://renaissancechambara.jp | @r_c Thank you for listening