Presiding Officer Training module 2024 lok sabha elections
Marketing mix
1.
2.
3. The elements of product, price, place,
and promotion are referred to as
marketing mix.
4.
5. Different types of products a firm
manufactures and markets is called a
product mix.
6.
7. The decision relating to pricing of a
product or service are called price mix.
In pricing a new product, two strategies –
skimming price policy and penetrating
price policy.