The document discusses integrating Facebook fundraising capabilities into RunSignup fundraising events. It describes how the Facebook Fundraiser API allows off-Facebook fundraisers to connect to Facebook to help participants raise more money by reaching their Facebook friends. It provides details on how integrated fundraisers have been shown to raise more money on average, reach fundraising goals more often, and save time over unconnected fundraisers. The document demonstrates the setup process for connecting a RunSignup fundraising event to Facebook and explains the available reporting features.

1. RunSignup - Facebook
Fundraiser Integration

2. What is Facebook Fundraising?

3. Facebook Fundraiser API
The Fundraiser API connects off-Facebook
fundraisers to Facebook to help participants meet
their fundraising goal faster by allowing them to
easily reach their Facebook friends.

4. RunSignup - Facebook Fundraiser
API Integration

5. DEMO

6. How can Facebook Fundraisers
grow your donations and
fundraising?
Raise More. Save Time. Save Money.

7. 1. Raise More
● Connected fundraisers raise $490.26 more and
receive 9.74 more donations than unconnected
fundraisers
● 56% of connected fundraisers reach their
personal fundraising goal, compared to 25.7% of
unconnected fundraisers.
● The average amount raised on Facebook per
fundraiser is $210.23.

8. ● Your Fundraisers
● Your Donors
● You!
2. Save Time

9. 3. Save Money

10. “The Facebook set-up is absolutely
amazing! I am cannot believe how many
donations we are getting from it. What an
incredible addition to RSU. Thank you so
much for all of your hard work on it - it is
amazing!!
-Michelle, Semper Fi Fund

11. Set Up Facebook Fundraiser
Integration

12. 1. Create a fundraising
run/walk/ride in RunSignup
Fundraising >> Individual Fundraisers >> General Settings

13. Best Practices for Facebook Fundraising

14. Charity Partners
● Accept Charity Partner invitation to access
your Charity Partner Dashboard

15. ● To use the integration, your nonprofit must be
approved to accept donations through Facebook
Payments.
● Verify using this link:
https://www.facebook.com/donate/signup
2. Be Approved for Facebook
Payments

16. DEMO

17. 3. Submit your FB Page for approval
Races: Fundraising >> Facebook
Fundraisers
Charity Partners: Facebook
Fundraising >> Setup
● Required: Nonprofit Facebook
Page ID
● Optional: Facebook App ID
and App Secret

19. Manage the Facebook
Fundraiser Integration

20. What do you see in your reports?
● Name (right now, this always appears as Facebook Donation)
● Donation Amount
● Donation Date and Time

21. What do you not see in your reports?
● Donor Name
● Donor Email (Optional field for Facebook Donor)
● Any additional donor data (Facebook does not allow you to
collect any additional data on donors)

22. Facebook Fundraiser Reports - Splash
Page

23. Facebook Enabled Fundraiser Reports

24. Facebook Enabled Donation Reports

25. Charity Partner Reports

26. Thanks!
Any questions?