This document provides an overview of RunSignup's donation and fundraising tools to help non-profits raise more money and save time. It covers setting up individual and team fundraising, customizing donation levels and confirmation emails, incentivizing fundraisers through badges and refunds, integrating with Facebook fundraising, and accessing detailed reports on donations, fundraisers, and participants. The goal is to equip organizations with best practices for optimizing their online fundraising.

1. RAISE MORE. SAVE TIME.
EASY.
Grow Donations & Fundraising with RunSignup

2. Today’s Topics:
▷ Donation and Fundraising Set Up and Customization
▷ Charity Partners
▷ Grow Donations
▷ Incentivize and Engage Your Fundraisers
▷ Facebook Fundraising
▷ Reporting
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3. New Donation and Fundraising UX
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4. What’s Different?
TABS:
Donations &
Fundraising have
now been split into
their own tabs
MORE INTUITIVE:
A brand new interface that is
much more intuitive for users
WHAT YOU NEED -
WHEN YOU NEED IT
Yep, we know the old
layout was a little
overwhelming.
The new layout is clean
and concise.
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5. What’s The Same?
THE FUNCTIONALITY
Don’t worry - we didn’t take anything
away. We just cleaned it up!
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6. 6
❖ Fundraiser Slideshow
○ Ability to add one or multiple images that display as a
rotating slideshow
❖ Easy to upload a profile and
slideshow pictures
○ Croppie
❖ Story heading
❖ Fundraiser Description/Story
❖ Facebook Fundraiser Status
❖ Easy social share options
❖ CTA
❖ Team and Charity displayed
❖ Fundraiser has control
New Fundraising Pages

7. RunSignup - Facebook
Fundraiser Integration

8. 8
▷ Easy to set up
▷ SSL Certificate included
▷ Free
Free Domains and
Subdomains

9. ▷ Race >> Race Page >> Cover Page
Cover Pages

10. Donation and Fundraising
Set Up and Customization
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11. Different Set Ups for Different Events
❖ All participants are fundraisers
❖ Some but not all participants are fundraisers
❖ Any participant has the option to create a fundraiser,
but it’s not required for anyone
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12. DEMO

13. 1. All participants are fundraisers
❖ Require Fundraiser: Fundraising>>Individual Fundraisers>>General Settings
❖ Show or hide the fundraiser set up form: Fundraising>>Individual Fundraisers>>General Settings
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14. 2. Some but not all participants are fundraisers
❖ Create General and Fundraising Events: Race Wizard>>Step 3
○ Talk to your timer: If you have a timed event, talk to your timer
about your set up. Your timer will need to know that 50 Mile Ride
and Cyclists for the Forest - 50 Mile Ride are in the same event.
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15. 2. Some but not all participants are fundraisers
❖ Organize with Simple Event Grouping: Race>>Registration>>Event Grouping
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16. 2. Some but not all participants are fundraisers
❖ Add an Event Highlight to emphasize fundraising: Race>>Registration>>Event Display Options
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17. 2. Some but not all participants are fundraisers
❖ Disable Individual Fundraising for non-fundraising events: Fundraising>>Individual
Fundraisers>>General Settings
❖ Require Fundraising for fundraising events: Fundraising>>Individual Fundraisers>>General Settings
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18. 3. Any participant can create a fundraiser, but it’s not
required for anyone
❖ Enable Individual Fundraising: Fundraising>>Individual Fundraisers>>General Settings
○ Do not require fundraising
○ You can use any fundraising settings you would like, but we recommend Default Goals vs. Required Minimums
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19. Fundraising Goals
Fundraising >> Individual Fundraisers >> General Settings
Default Goal:
Suggested goal that
fundraisers can edit to
be higher or lower.
Fundraising Minimum (Fee
not waived):
Required fundraising goal.
Fundraisers can edit to
increase their goal above the
minimum, but cannot lower it.
They pay the registration fee.
Fundraising Minimum
(Fee Waived):
The fundraiser agrees to
the fundraising minimum
and does not pay
anything for registration.
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20. Charity Partners
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21. Charity Partners
❖ Your race supports one or multiple Charity Partners
❖ Invite Charity Partners to set up their payment account so that
they receive donations directly
❖ The Charity Partner Dashboard lets your Charity Partners view and
export donation, fundraiser, and payment reports. They can also
control their messaging and donation receipts.
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22. Add Charity Partners
Donations >> Charity Partner
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23. DEMO

24. Charity Partner Dashboard
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❖ Set up a payment account to receive
direct payments for all donations made
to charity
○ Registration dollars get paid to
the race
❖ Enable Facebook Fundraising
❖ View and export donation reports
❖ View and export fundraiser reports
❖ Edit Charity Partner description
❖ Edit Donation Confirmation Email
○ Each Charity Partner can include
their address and EIN, along with
custom thank you
❖ Fundraising settings for your race will
apply to all charity partners (i.e.
fundraising goals, rewards, etc.)

25. Grow Donations
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26. STEP 1: Donation Description & Charity Description
❖ Donation Description: Donations>>Setup>>General Settings
○ GENERAL RACE DONATIONS: Let your donors know HOW these funds will be used.
Without a clear description, people are less likely to donate.
❖ Charity Description: Donations>>Charity Partners>>Add A Charity
○ CHARITY SETUP: Enter your charity’s mission statement here.
■ When you invite a Charity Partner, they’ll be able to add their own description
○ People are more motivated to donate when it’s clear that the funds are going to a
reputable charity
It’s extremely surprising how many races and charities skip this text or
skimp on information
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27. STEP 2: Donation Levels
❖ Donation Level Setup: Donations>>Setup>>General Settings
○ Why: Without donation levels, only the open donation field will show.
○ Adding different donation levels makes this field less intimidating for your registrants and
donors:
■ Include a range of amounts, from small to large amounts
■ Use creative donation level names!
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28. STEP 3: Customize the Donation Confirmation Email
❖ Donation Confirmation Email Setup: Donations>>Setup>>General Settings>>(Bottom of the
Page) Donation Confirmation Email
○ Thank You: Add a detailed Thank You Message
○ Tax Deductible Donations: Add your EIN and Address
○ Donation Matching Text:
■ Most people don’t even think about asking if their employer has a gift matching
program. A lot of companies do.
■ Add some text to point people in the right direction:
Double Your Donation Today! Do you know if your company has a matching gift
program? Check with your Human Resource department to see if your company matches
employee gifts. If they do match employee gifts, make sure to use this opportunity by
having your employer match your contribution!
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29. STEP 4: Charity Checkbox
❖ Donations>>Charity Partners>>Add Donation to Checkout
○ DISPLAY: If someone skips making a donation during the registration process, this
checkbox will show to prompt them to make a donation on the cart page.
○ AMOUNT: You can set the flat amount for the donation checkbox. We find that amounts
in between $1-5 work best
○ SUCCESS: On average - 12% - of registrants check this box
○ MULTIPLE CHARITIES? No problem, you can choose to rotate your charities with the
checkbox
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30. STEP 5: Donation Discounts
❖ Donations>>Setup>>Donation Discounts
○ ADVERTISE THIS UP FRONT: Want to run for free? Make a donation of XXXX during the
registration process and your registration fee will automatically be discounted!
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31. STEP 6: Donor Covered Fees
❖ Financial>>Pricing>>Processing Fee Type
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32. STEP 7: Thank your big donors
❖ Donations>>Setup>>Donation Summary Email Setup
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33. STEP 8: Don’t be afraid to ask for donations
❖ CONFIRMATION EMAIL: Add information about your charity partners or donation program in
your confirmation emails. You can also include links to the main DONATE page on your race
page.
❖ INCOMPLETE REGISTRATION EMAILS:
○ Did you know we are helping raise funds for XXXX?
○ Can’t make it to the race, donations are always welcome at XXXX
❖ NEWSLETTERS: Share your charity partners success stories with your customers. Warm
Fuzzy Feelings = Generous People.
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34. Incentivize and Engage Your
Fundraisers
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35. TIP #1: Default Fundraising Message
❖ Default Fundraising Message: This is the default message that will appear on fundraising
pages when a fundraising page is created
○ INDIVIDUAL PAGES: Fundraising>>Individual Fundraisers>>General Settings
○ TEAM PAGE: Fundraising>>Team Fundraisers>>General Settings
○ CHARITIES: If you have charities, this message can be customized for each charity
○ EDITING: Fundraisers can edit, remove or add to this text - it just gives them a nice
starting off point and/or puts text on the page for fundraisers who don’t customize
their page
❖ We now require the race/nonprofits to add default messages for individuals and teams.
This makes fundraising easier for fundraisers, pages look more complete and fundraising
is more successful
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36. TIP #2: Team Fundraising & Team Motivation
❖ TEAM FUNDRAISING: Teams encourage each other to fundraise! They also encourage
their friends and family to join their team to recruit more runners and more donations
for your race.
❖ TEAM FUNDRAISER CREATED NOTIFICATION: Customize this email to encourage
fundraising captains to grow their team
❖ TEAM FUNDRAISING PRIZES: Reward your top fundraising teams - largest team, most
raised, etc. Prizes = Motivation
❖ TEAM ROSTER: Enable the Fundraising Team Roster so your team captains can view
more information for their team members. This is helpful for teams that order team
shirts!
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37. TIP #3: Fundraiser Refunds
❖ SETUP: Fundraising>>Individual Fundraising>>Fundraiser Rewards
○ REFUND: Automatically issue a refund of registration fees once a minimum
fundraising threshold is met
○ MOTIVATES more people to fundraise and encourages fundraisers to raise more
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38. TIP #4: Milestones and Badges
❖ SETUP: Fundraising>>Individual
Fundraisers>>Fundraiser Automated Rewards
○ Milestones - Add different levels
○ Badges - You can upload custom badges
that get awarded when fundraisers reach
milestones
■ Canva is a great platform to design
unique badges!
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39. TIP #5: Customize the Fundraising Confirmation Email
Your fundraisers are people who CHOSE to fundraise and support
your organization. Use the notification emails to help them start off
on the right foot!
❖ SETUP: Fundraising>>Individual Fundraisers>>Customizations and Display
Settings>>Fundraiser Created Email
○ THANK YOU - For your support
○ TIPS & TRICKS - To get started and how to finish strong
○ TELL - Your fundraisers how to customize & manage their fundraising page
○ ASK - Your fundraisers to share their pages on social media (or even better - link
their fundraising page to a Facebook Fundraiser)
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40. TIP #6: Fundraiser Email Templates
❖ Fundraisers>>Emails>>New Email Template
○ Donation Request Template
○ Join Team Request
○ Templates will appear in the SEND EMAILS tab of fundraising management for all
fundraisers
❖ EASY for fundraisers to use
❖ HELPFUL way make sure that your fundraisers are sharing your mission correctly if
they are emailing friends and family members to ask for support.
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42. TIP #7: Communicate with Your Fundraisers
❖ STAY IN CONTACT
○ Reach out to them during their
fundraising journey
○ Provide Tips & Tricks
○ Share Success Stories
○ Keep fundraisers Motivated
❖ AUTOMATED REGISTRATION FOLLOW-UP
EMAILS
○ Email Marketing >> Automated Emails >>
Registration Follow-Up Emails
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44. ▷ Race >> Race Page >> Custom Sections
Race >> Race Page >> Custom Content Display
TIP #8: Add a FAQ Page (and a Fundraising Tips page!)

45. Facebook Fundraising
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46. 1. Raise More
● Connected fundraisers raise $490.26 more and
receive 9.74 more donations than unconnected
fundraisers
● 56% of connected fundraisers reach their
personal fundraising goal, compared to 25.7% of
unconnected fundraisers.
● The average amount raised on Facebook per
fundraiser is $210.23.

47. ● Your Fundraisers
● Your Donors
● You!
2. Save Time

48. 3. Save Money

49. Reporting
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50. Donations Report
Donations >> Reports >> Donations
❖ Search: Click Search to filter the Donation Report
❖ Actions: Customize exports and generate new reports
○ Year over Year Summary
❖ Summary
❖ All Donations
○ There is a link to download as CSV at the bottom of the page
○ From the far-right column, you can Edit, Void, or Refund a donation
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51. Fundraiser Report
Fundraising >> Reports >> Fundraisers & Team Fundraisers
❖ Search Filters: Filter by Individual/Team, Charity, or search for a fundraiser
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❖ Fundraisers: View any fundraiser’s donations, update their page for them, or view on website

52. Fundraiser Report Generator
Fundraising >> Reports >> Fundraiser Report Generator
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53. Facebook Fundraiser Reports
Fundraising >> Facebook Fundraisers
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54. Participant Report
Participants >> View Participants >> Report Options >> Customize View
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55. Ready. Set. Fundraise.
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56. Thanks!
Any questions?
You can reach me at:
allison@runsignup.com or
allison@givesignup.org
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