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Spencer Vs Bb

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Big Bazaar vs. Spencer’s Dasari Kishan -8108 Priti Kulkarni-8122 Rupsha Neogi-8130
RPG ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vision ,[object Object],[object Object],[object Object],[object Object]
SPENCER’S ,[object Object],[object Object],[object Object],[object Object]
SPENCER’S HYPER ,[object Object],[object Object]
Pantaloons (India) Retail ,[object Object]
Vision ,[object Object],[object Object],[object Object],[object Object],[object Object]
segmenting Consuming class [ 14% ] – High disposable income Serving class [ 50%] – Drivers, cleaners etc. They serve the consuming class. Struggling Class – Live a hand to mouth existence. ,[object Object],[object Object]
Targeting ,[object Object]
Positioning ,[object Object],[object Object]
[object Object]
SWOT Analysis
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Force Model
[object Object],[object Object],[object Object],Five Force Analysis : Competitors
[object Object],[object Object],[object Object],[object Object],[object Object],Five Force Analysis : Entrants
[object Object],[object Object],[object Object],[object Object],[object Object],Five Force Analysis : Suppliers
[object Object],[object Object],[object Object],Five Force Analysis : Customers
Threat of New Entrants ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Threat of Substitutes ,[object Object],[object Object],[object Object]
Competitive Rivalry between Existing Players ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
SPENCER ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Product range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INSTORE OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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