6. Who is the customer?
Fragmented Audience - worldwide!
Which countries do they come from?
7. Who is the customer?
How do they come?
Search
Word of mouth
Ads (?)
8. What are they looking for?
Brand!
what are the keywords?
Open Source
9. What are they looking for?
80,000 people want to see a demo!
10. Observations
• Users come from all over the world.
• Most users quickly want to evaluate the
product by looking at a demo.
• ERPNext is slowly building a brand
following (blogs + newsletters).
• Open Source is attracting thousands of
visitors (users, developer, partners)
11. Plan
• Improve the demo make it the highlight
of the home page.
• Localize the product even more.
• More tools for partners / developers.
• Digital Products (Virtual Images, PDF
docs)
