We help clients achieve communications goals by strategically creating & distributing content that has emotional resonance and functional utility in order to inform minds, inspire hearts & influence better decision making. Our best work is in support of causes through non-profits and government agencies, or in support of the Corporate Social Responsibility goals of brands.

1. Company Introduction Deck
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2. “Educating the mind without
educating the heart is no education at all.”
Aristotle
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3. Who We Are
Founded in 1999, FSM is a digital media network of content strategists and producers with
backgrounds in journalism (print, radio, film, TV), marketing communications and public
relations. Our offices are in the Seattle and Philadelphia areas.
Our roots run deep in the development of purpose driven, non-fiction stories and functional
content that educates people about products, services and causes.
We help clients achieve communications goals by strategically creating & distributing
content that has emotional resonance and functional utility in order to inform minds,
inspire hearts & influence better decision making.
Our best work is in support of causes through non-profits and government agencies, or in
support of the Corporate Social Responsibility goals of brands.
Why We Do It
What We Do
Core to FusionSpark Media’s culture is a passion for content with a purpose. At the end of
the day, it’s about making a difference, for our clients ... and for us. It’s about feeling good
about contributing to the greater good through the work that we do.
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4. Ways We’ve Made a Difference:
We are skilled at aligning brands with worthy causes through content
that is useful and authentic, engaging and socially relevant.
We’ve trekked across a desert in August to tell online stories that
influenced the creation of a new Sonoran Desert National Monument.
We’ve stared black tip sharks in the eye in order to create content that raised
significant funds for the Nature Conservancy’s protection of Palmyra Atoll.
We’ve developed content that helped the Florida Department of
Environmental Protection influence gardeners to change their behavior to
protect Florida’s drinking water supply.
Our Unique Capability
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5. Our Legend:
The key below explains the various inputs and activities that FusionSpark Media
has contributed to the examples of work in this portfolio.
Photography
Research & Writing
Video Production
Content Strategy
Creative Ideas
Audio/Photo Slideshows
Interactive Design
Talent Network
Graphics/Illustration
Information Architecture
Scripts & Voiceover
Passion (Applies to Everything!)
Music
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6. Whidbey & Camano Islands Tourism - View
Infographics
Research & Writing
Graphics / Illustration
KEY INPUTS:
Creative Ideas
Content Strategy
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7. Florida Springs: Protecting Nature’s Gems / Florida Dept. of Env. Protection - View
Interactive Graphics
Interactive Design
Research & Writing
Original Illustration Information Architecture
Content Strategy Creative Ideas
KEY INPUTS:
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8. Gift of a Lifetime / Donate Life & Sponsors - View
Interactive Graphics
Interactive Design
Research & Writing
Original Illustration Information Architecture
Content Strategy Creative Ideas
KEY INPUTS:
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9. Editorial & Lifestyle Photography
Multiple Projects
Photography Talent NetworkContent Strategy Creative IdeasKEY INPUTS:
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10. Video Storytelling
Whidbey & Camano Islands Tourism - View
Scripts & Voiceover Video Talent NetworkKEY INPUTS: Music
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11. Video Storytelling
Gift of Life Donor Program - Anniversary Video View
Scripts & Voiceover Video Talent NetworkKEY INPUTS: Music
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12. Instructional Video
Water Research Foundation - View
Scripts & Voiceover VideoKEY INPUTS: Research & Writing Graphics/Illustration
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13. Journalistic Writing
Multiple Projects, Multiple Writers
Springs are a lot like people. Once you've spent enough time with them, you
discover that no two are alike; each has its own character and spirit as well as
good days and bad days. Springs also have their shining stars, where evolution
seems to have spent a bit more time making sure it got everything right. In north
Florida, that star is Wakulla Springs.
"Wakulla is the Mecca of springs and underwater caves," diver and film
producer Jill Heinerth tells me. "Movies, world-record cave dives, archeological
discoveries, you name it—Wakulla is where it all happened first."
Excerpt - Exploring Wakulla Springs: One Small Step for Inner Space Full Post
In 1830, novelist Mary Shelley wrote about a scientist who used body parts from people who had died to
construct a living being who was morally and physically superior to other humans. Popular culture soon
transformed this book entitled "Frankenstein" into a warning about the dangers of tinkering with nature. All
subsequent fictional depictions of transplantation have been relentlessly negative.
While such negative stories often overshadow the positive, life-affirming aspects of transplantation, a
growing body of literature - letters between transplant recipients and families of donors - does capture the
emotions that arise when a dead person saves someone else's life. Such letters pass through the office of
Lara Moretti, director of Family Support Services at the Gift of Life Donor Program in Philadelphia.
Excerpt - Finding the Healing Power of Donation Full Post
By Peter Lane Taylor
By Joel Swerdlow
Research & WritingContent Strategy Talent NetworkKEY INPUTS:
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14. What Clients Say About Us:
"As a FusionSpark Media client, I've been impressed by their grasp of the entire
content ecosystem, from content strategy development to the creation of a
variety of content assets, ranging from text and graphic design to scriptwriting
and video production."
Jill Thiare
Director of Communications and Marketing
Water Research Foundation, Denver, CO
"We didn’t want just a website building agency, but a content partner.
That decision has definitely paid off for us."
Kathleen Byars
Director of Marketing
Dive Rite, Inc
"We decided to engage FusionSpark, who completely transformed our ability to
communicate on the web with content."
Mike Hunninghake
Director of Communications
Pinelands Preservation Alliance
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15. Partial Client List:
• Water Research Foundation
• Toyota Motor Corporation
• Seiko Epson Corporation
• Wyeth Pharmaceuticals
• Jackson Hole Wildlife Film Festival
• Florida Department of Environmental Protection
• Florida Yards and Neighborhoods Program
• University of Florida
• American Liver Foundation
• Donate Life
• Musculoskeletal Tissue Foundation
• Gift of Life Donor Program
• Cadence 9, Inc.
• Dive Rite, Inc.
• Whidbey & Camano Islands Tourism
• Pinelands Preservation Alliance
• Conserve Wildlife Foundation of New Jersey
• Cougar Fund
• New Jersey Future
• Mukilteo Coffee, Inc.
• Karst Productions, Inc.
• MacGillivray Freeman Films, Inc.
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16. Our Core Team:
Russell Sparkman, President & CEO
Russell co-founded FusionSpark Media (FSM) in 1999, with his
brother Kevin Sparkman, to pursue the development of custom
content and web documentaries on the web.
Kevin Sparkman, VP/Executive Producer
Kevin is a co-founder of FusionSpark Media where his
responsibilities include strategic planning, executive production,
and business development.
Jack Penland, Executive Producer
Jack has a distinguished background in broadcast news
journalism, having produced live coverage for ABC for 20 years.
Jack produces and edits videos for FSM projects.
Chris Baldwin, Art Director & Graphic Designer
Chris is FSM’s in-house art director and graphic designer working
on both offline & online projects.
Kim Barnes, Biz Dev & Project Management
Kim recently joined the FSM team bringing over 15 years of experience in
film production & tv vfx/post production business affairs & finance, crew
management & creative story development.
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17. Russell Sparkman, CEO
360.720.8080 (m)
russell@fusionspark.com
Kevin Sparkman, VP
360.720.8075 (m)
kevin@fusionspark.com
WEST COAST EAST COAST
Kim Barnes, Biz Development
310.922.0633 (m)
kim@fusionspark.com
Kate Byars, Biz Development
386.984.9837 (m)
kate@fusionspark.com
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