1. App Store Optimization:
Think Global or Go Home
Aryeh Altshul | SMX Israel 2014 | #SMXisrael

2. Aryeh Altshul
Managing Director of International Operations
HasOffers & MobileAppTracking
aryeh@hasoffers.com
@aryeha

3. Agenda
•Why go global?
•What to consider?
The three levels to win in the global market

4. MORE APPS ARE NOW BEING CREATED
OUTSIDE THE U.S. THAN INSIDE THE U.S.

5. Top Grossing Apps

6. EIGHT OUT OF THE TOP 10 LARGEST
IPHONE AND ANDROID MARKETS
ARE NOT ENGLISH-SPEAKING

7. Geo-Local Markets

8. Agenda
•Why go global?
•What to consider?
The three levels to win in the global market

9. Which Countries
Should You
Aim for First?

11. China - 122 Million
India - 75 Million
Japan - 61 Million

12. Category of App

14. Agenda
•Why go global?
•What to consider?
The three levels to win in the global market

15. LEVEL 1

16. Localize your App Store listing
▪ Title of the App
▪ Developer Name
▪ Description
▪ Settings & Menu
▪ Content

17. App Name
Description
Content

18. Closely monitor
downloads & LTV
statistics in the associated
languages and countries

19. LEVEL 2

20. Localize in-app content for native
languages

23. LEVEL 3

24. In your marketing material, highlight
the fact that your app is localized

28. BONUS

29. Develop a local team
Localize your
company website Localize your social
media promotion
Localize your user
acquisition strategy
Localize your
customer service
support

31. Septeni America helped boost
Supercell's ranking in the
Japanese iTunes store from
98th, to the top 3 top grossing
apps on the iOS platform
today.

32. #CheatSheet
▪ Localize your app name, content,
menus, settings, and description.
▪ Localize in-app content
▪ In your marketing material, highlight
the fact that your app is localized
▪ Develop a local team

33. Aryeh Altshul
Managing Director of International Operations
HasOffers & MobileAppTracking
aryeh@hasoffers.com
@aryeha