1. New is Always Better
SMX Israel 2012

2. A World of Fresh Results
Fresh results require a
fresh strategy.

3. Why?
Users want to get the
most relevant and recent
information.

4. Freshness Factors
Onsite:
• Adding new pages
• Updating existing
content
Offsite:
• Creating new links
• Changing linking pages

5. “Push” Strategy
Build:
• Updates around an
event schedule
Push:
• Updates for breaking
events

6. “Pull” Strategy
Create:
• Long term updating
profile
Plan:
• Different tactics for
different events

7. Start Today
Your users ask for it, you
need it. There is no point
delaying it.
Hit Refresh

8. Thank You!
Universal McCann Search Aviv Manoach
http://www.usearch.co.il/ http://www.manoach.org/
@searchmentation avivm@usearch.co.il
@icel