This document summarizes a presentation about measuring links and traffic from Twitter. It discusses using Google URL Builder to create campaign URLs with parameters for links shared on social media and shortening those URLs with Bitly. It also describes the analytics provided by social media reporting tools, including traffic from social networks, goal completion rates, most shared pages, and more. The presentation was given by Miriam Schwab of Illuminea on measuring Twitter and social media traffic.

1. Measuring Twitter
January 6, 2013, Jerusalem
SMX Israel
By: Miriam Schwab
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2. MEASURING YOUR LINKS
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4. http://illuminea.com/blogging/the-question-
why/?utm_source=social&utm_medium=twitter&utm_ca
mpaign=blog-promo
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8. 1. Copy link from page to share
into Google Campaign URL
Builder
2. Fill in Google Campaign URL
Builder info and create URL
3. Copy URL with parameters in
http://illum.in/WhW73N
bit.ly and create short URL
4. Paste into twitter etc.
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9. OR

10. http://illum.in/Uyjh8k

13. 2 clicks and we’re done!
Woohoo!
http://illum.in/WhW73N
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14. http://illum.in/UykhJL

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17. What it tells you
• Traffic from social sites only, combines
different URLs for each platform
• Goal percentage and value from
social
• Visits by social network
• See which pages are shared most on
data hubs, total number of visits / pg.
• And more
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18. illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations
THANKS!
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