13th eces tnoc_thetweetingmeeting_ruud janssen

©TNOC | 2013 | www.tnoc.ch | @ruudwjanssen | #TweetingMeeting
"Breakdown the
barriers and stand up
for Epilepsy"
Friday, 30,August, 13

©TNOC | 2011 | www.tnoc.ch

I was born in 28 B.G.

the tweeting meeting
The Tweeting
Meeting
Social Media & Social Networks
For Meetings & Events

Practical tip # 1
People grow
in the direction
of the questions
they ask

2012

©TNOC | 2011 | www.tnoc.ch Slide courtesy of Samuel J Smith - Social Point - Interactive Meeting Technologies LLC

Practical tip # 2
People remember
how you make them feel

©TNOC | 2011 | Ruud Janssen | www.tnoc.ch
How is your social media skill set?

Recommended reading

ask yourself before you begin:
what is your objective?
“If you aim at nothing,
you’ll hit it every time”
zig ziglar

ask yourself before you begin:
what is your objective?
“ tactics without strategy is the
noise before defeat ”
sun tzu

content
contextcontinuity
4
1
2
graphic source: David Armano adapted by Ruud Janssen
connectivity
3

gobal market
elements of social media
community
organisation
personal
strategy
conversation
leveraging

personal communications objectives
‣ build a personal brand
‣ ﬁnd informed
‣ build network value
‣ ask questions?
‣ establish expertise
Market, World
Community
Organization
Personal
personal

internal communications objectives
‣ document knowledge
‣ generate ideas
‣ improve retention
‣ reduce costs
‣ identify leaders
‣ communicate quickly
‣ strengthen culture
Market, World
Community
Organization
Personal
internal
communications

community communications objectives
‣ generate ideas
‣ build brand reputation
‣ gain referrals
‣ energize enthusiasts
‣ cheap, fast research
‣ reduce support cost
Market, World
Community
Organization
Personal
customer
communications

market communications objectives
‣ increase visibility
‣ market intelligence
‣ subject intelligence
‣ crisis mitigation
Market, World
Community
Organization
Personal
market
communications

implementation:
I can get my
feet wet
we can keep
it private
we could always
pull the plug
OMG what if they
say something bad?
grow from your comfort zone slowly
Personal
Organization
Community
Market, World
...but start listening at all levels now

implementation:
leaders ignite
team
participation
teams create and
contextualize
messages to
outside world
brand evangelists
multiply and echo
the message
everywhere
strength at one level can be leveraged to
the next level
Personal
Organization
Community
Market, World
...but start listening at all levels now

©TNOC | 2011 | www.tnoc.ch source = http://www.seekomega.com/wp-content/uploads/2011/09/image.png

tactical elements
of social media

implementation:
fast followers, faster news
each tool has it own strengths and
weaknesses
deep connections, viral
great control, unlimited content
shallow friends, noisy
private, slow building
slow building, commitment

Personal
Friend request your
address book contacts
Friend request Facebook/
LinkedIn
recommendations
Answer LinkedIn
Questions in your area of
expertise
Follow up with requestor,
request friend connection
Research contact’s
personal proﬁle
Nice to hear from you!
Let’s do lunch!
intelligence:
social networks for lead generation

intelligence:
internal wikis and networks
Organization

Community
intelligence:
community idea forums

Market, World
intelligence:
community idea forums

Market, World
intelligence:
analytics dashboards

Market, World
intelligence:
conversation mining

gobal market
elements of social media
community
organisation
personal
strategy
conversation
broadcasting
[advertising]
listening
[intelligence]

Social Media Menu
Starters (Creating a social media presence)
Linkedin Company Profile
Individual/Organisational: Organisational* Privacy issues: Almost None
Benefits: Recognition, SEO, potential followers, HR linksRecognition, SEO, potential followers, HR links
Challenges: Maintenance, can be hijacked
Resources needed (time, technology, people): 4 hours/year, basic levelResources needed (time, technology, people): 4 hours/year, basic level
Data needed: Logo, official company info/bio and detailed list of services/productscial company info/bio and detailed list of services/products
KPI: external followers (clients & fans) recommendations for servicesexternal followers (clients & fans) recommendations for services
Best Practice example: Project Management Institute (http://www.linkedin.com/company/11352)Project Management Institute (http://www.linkedin.com/company/11352)
Facebook Page
Individual/Organisational: Organisational* Privacy issues: Almost None
Benefits: Recognition, SEO, creation of fan base, interactionRecognition, SEO, creation of fan base, interaction
Challenges: Must be monitored, hard to gain fansMust be monitored, hard to gain fans
Resources needed (time, technology, people): 8 hours/year, basic level with image manipulationResources needed (time, technology, people): 8 hours/year, basic level with image manipulation
Data needed: Logo, official company info/bio, images encouragedcial company info/bio, images encouraged
KPI: Number of fans and interaction with fans (likes and comments)Number of fans and interaction with fans (likes and comments)
Best Practice example: European Commission (http://www.facebook.com/EuropeanCommission)European Commission (http://www.facebook.com/EuropeanCommission)
Twitter Profile
Individual/Organisational: Either Privacy issues: Almost None
Benefits: Recognition, SEO, real-time interactionRecognition, SEO, real-time interaction
Challenges: Must be monitored continuously, can be abused, lack of action can be detrimentalMust be monitored continuously, can be abused, lack of action can be detrimental
Resources needed (time, technology, people): 2 hours (setup),
intermediate level
Resources needed (time, technology, people): 2 hours (setup), 2 hours/week (management),
Data needed: Logo, short company Bio, custom backdrop optionalLogo, short company Bio, custom backdrop optional
KPI: Followers and mentions
Best Practice example: Action Fraud UK (http://twitter.com/actionfrauduk)Action Fraud UK (http://twitter.com/actionfrauduk)
Mains (Developing your social media presence)
Linkedin Groups Participation
Individual/Organisational: Individual Privacy issues: Depends on content/comments shared
Benefits: Become commentator, Demonstrates topic knowledge, good visibility, can influence decision
makers
Demonstrates topic knowledge, good visibility, can influence decision
Challenges: Resource heavy, can attract negative comments, fine line betweenResource heavy, can attract negative comments, fine line between
1
Copyright: @miguelseven

 Invitations and attendance sharing(Eventbrite, Amiando, Evite, Socializr, Facebook,Linkedin event)
 Social media chairperson (passionate, affable,a good writer, a connector, an online leader, andextremely hard working)
 On camera interviewer for quick ongoing livevideo interviews
 Blogger(s) to report on live event
 Audio and video editor to edit, encode, uploadand post comments to sessions
Beginning conversation
 Reasons to participate (topics, FAQ’s andcontroversies / debate issues)
 Collect blogs and user
accounts of attendees (show
available content or provide
incentive)
 Give top content creators
prime placement on blog and/or
event Web site
Content development
 Before the event (pre-load information ifpossible)
 Pick one tag name to use across allapplications and promote it everywhere (Website,confirmations, badges, presentation holdingslides, videos, photos, handouts, post eventsurveys)
 Photograph people and write down their nameand company to be able to share the content withthem
 Use names as much as possible in blog posts,photos, and videos
 Tag everything with the event’s tag name(#hashtag)
Checklist | enabling user generated content at your live & hybrid event | powered by www.TNOC.ch
©2011 | TNOC | www.TNOC.ch | Ruud Janssen, CMM | @ruudwjanssen | TNOC Blog | Checklist enabling user generated content at your event page 2 of 2
Production elements Staffing
 Event Web site
 Event invitations to build interest and draw
attendees
 Blog
 Micro-blogging
 Photo sharing
 Live video interviews
 Daily video show reports
 Audio and video of sessions
 Live chat during sessions
 Content aggregation place (Lanyrd.com,
Evernote, Twubs.com, Online collaboration tool)
Set up accounts
 Free Wi-Fi (sponsored access?)
 Blog (set up accounts or group blog)
 Photo sharing (Flickr Groups, Picasa)
 Geo-location tools to checkin to the event
(Foursquare, Gowalla, Facebook Places)
 Live video (Ustream.tv, Livestream,
BlogTV.com, Justin.tv)
 Micro-blogging (Twitter, Yammer, Twubs)
 Video blogging tool (Springdoo, TokBox,
Vimeo, YouTube and/ or other video sharing site)
 Audio player and/or podcasting set up
 Video sharing site to post full sessions
 Live chat tool
 Social networking (Facebook, Linkedin,
Leebug, Pathable etc...)
Checklist | enabling user generated content at your live & hybrid event | powered by www.TNOC.ch
©2011 | TNOC | www.TNOC.ch | Ruud Janssen, CMM | @ruudwjanssen | TNOC Blog | Checklist enabling user generated content at your event page 1 of 2
user generated content checklist

@ruudwjanssen
www.tnoc.ch

inspiration and (re)sources:
‣www.tnoc.ch
‣www.tnoc.tumblr.com
‣www.interactivemeetingtechnology.com
‣www.scribd.com
‣www.twitter.com
‣www.twubs.com/tnoc
‣www.twubs.com/icca
‣www.ﬂickr.com
‣innovationinsight
‣www.hootsuite.com
‣www.bluewiremedia.com.au
‣www.posterous.com
‣www.hub.olympics.org
‣www.wordpress.com
‣www.ted.com
‣www.mpiweb.org
Twitter # hashtags to search
‣#TweetingMeeting
‣#mpi
‣#eventprofs
‣#eventcampeu
‣#tnoc

inspiration and (re)sources:
Slide 12 courtesy of Samuel J Smith - Social Point - Interactive Meeting Technologies LLC

13th eces tnoc_thetweetingmeeting_ruud janssen

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