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RECENT YEARS   * Edelman Trust Barometer
HIGH




                                           *




LOW
       RECENT YEARS   * Edelman Trust Barometer
23 SEPTEMBER 2008:


       “ZORG-ICT SPLIJT
         OVERHEID EN
           ARTSEN”
“RIJK HOUDT GELD IN                  “Voor echte toegang tot
BIJ FOUTE SPLITSING                  deze informatie kan de
                                     patiënt, volgens Nictiz-
  ENERGIE SECTOR”
                                     directeur Gert-Jan van
      “VERTROUWEN IN                 Boven, nog wel even tien
          OV-KAART                   jaar wachten.
         OPGEZEGD”
“VERBOD OP SHORT
 GAAN IS SYMBOOL
    POLITIEK”
                            “Het is alsof er een
                            hogesnelheidstrein
                            beschikbaar is en de
                            overheid het gebruik van
                            de paardentram verplicht
                            stelt.”
* Ronald Coase, 1937 “The nature of the firm”.
INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

  SEARCH / ALGORITHMS

  APPLICATIONS

  550.000.000.000 PEOPLE ON LINE

  

4. PEOPLE/CONNECTING

  SOCIAL NETWORKS/MEDIA
* Data from Forrester Research Technographics® surveys, 2007
* “Here comes everybody”, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL                 :     HYVES
BUSINESS               :     LINKEDIN
SOCIO-BUSINESS: MINDZ.COM


SERIOUS GAME:                WORLD OF
                             WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)
VERGADERMARKT…
MEDEWERKERS SCHAARS 
MEER PERSOONLIJKE AANDACHT, KORTE TERMIJN
BOEKEN, SNELLE OFFERTES/BEVESTIGINGEN.


UNIFORME VOORWAARDEN 
VRIJHEID/FLEXIBILITEIT/ZELFBEWUST/PROFESSIONEEL.


MEER OMZET-HOGER RENDEMENT 
KLANT PASSIEF/VERWEND, OUDE COMMUNICATIE
WERKT NIET MEER EN IS KOSTBAAR. PRIJZEN STAAN
ONDER DRUK.


KLASSIEKE BIJEENKOMST
VERDWIJNT, E-MAIL,
VIDEO-CONFERENCING.
BOEKER IS “OP ZOEK”.


TOENEMENDE
CONCURRENTIE
VAN “VAGE” LOCATIES.
-GEEN VERGADERZALEN MAAR
 VERGADERSTOELEN…
- GEEN UNIFORME VOORWAARDEN…
-24/7 TOEGANKELIJK, BEHEER
 ZELF RESERVERINGDETAILS…
-ZALEN AFGESTEMD OP GEBRUIK…
-SUPPLIERS HALEN ZELF
 “BESTELLINGEN” OP…
-COMMUNICATIE VIA SOCIALE
 MEDIA...:
1. On-line presence/personal branding
2. Buzz
3. Sociaal netwerk “Frisinjehoofd”
4. Reviews
RESERVERING WIZARD
                                    DATUM-DAGDEEL-ACTIVITEIT-AANTAL PAX
                                        MEERDERE ZALEN-DATA COMBI




     RESERVERING WIZARD
          AANBIEDING:
CAPACITEIT-PRIJS-BEZETTING-BUDGET


 VERKOOP PER STOEL OF PER ZAAL
RESERVERING WIZARD
                          EXTRA ITEMS RESERVEERBAAR
                            ASSORTIMENT PER HOTEL
                          “REEDS GEKOZEN” OVERZICHT




RESERVERING WIZARD
 VASTE KLANTEN INLOG.
CONTRACTPRIJS ACTIVATIE
RESERVERING WIZARD
                                  PROFIEL
                                ACCEPTATIE
                                  STATUS




 RESERVERING WIZARD
      BEVESTIGING
 E-MAIL KLANT EN LOCATIE
EVENT DRIVEN PROCES START
RESERVERINGS CENTRUM


     FACTSHEET
      EXTRA’S
   VERANDERINGEN
       STATUS


AANGEPASTE OFFERTES:
 RAZENDSNEL WEBSITE
      OP MAAT
RESERVERINGS CENTRUM
                        OFFERTE OP MAAT SAMENSTELLEN
                              OFFERTE PAGINA’S




RESERVERINGS CENTRUM
 RAZENDSNEL AANPASSEN
      VERRIJKEN
   PERSONIALISEREN
      SPANNEND
 SUPER ONDERSCHEIDEND
MANAGEMENT DASHBOARD
       RAPPORTAGES
         PER ITEM
      PER VESTIGING
        PER KLANT
PERIODE & BUDGET BENCHMARK
        CONVERSIE
     MEETINGREVIEWS
Mijn kluwer.nl
Edelman Trust Barometer highlights issues of trust in recent years
Edelman Trust Barometer highlights issues of trust in recent years
Edelman Trust Barometer highlights issues of trust in recent years
Edelman Trust Barometer highlights issues of trust in recent years
Edelman Trust Barometer highlights issues of trust in recent years
Edelman Trust Barometer highlights issues of trust in recent years
Edelman Trust Barometer highlights issues of trust in recent years

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Edelman Trust Barometer highlights issues of trust in recent years

  • 1.
  • 2. * RECENT YEARS * Edelman Trust Barometer
  • 3. HIGH * LOW RECENT YEARS * Edelman Trust Barometer
  • 4.
  • 5. 23 SEPTEMBER 2008: “ZORG-ICT SPLIJT OVERHEID EN ARTSEN” “RIJK HOUDT GELD IN “Voor echte toegang tot BIJ FOUTE SPLITSING deze informatie kan de patiënt, volgens Nictiz- ENERGIE SECTOR” directeur Gert-Jan van “VERTROUWEN IN Boven, nog wel even tien OV-KAART jaar wachten. OPGEZEGD” “VERBOD OP SHORT GAAN IS SYMBOOL POLITIEK” “Het is alsof er een hogesnelheidstrein beschikbaar is en de overheid het gebruik van de paardentram verplicht stelt.”
  • 6. * Ronald Coase, 1937 “The nature of the firm”.
  • 7. INTERNET HISTORY… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA
  • 8. * Data from Forrester Research Technographics® surveys, 2007
  • 9. * “Here comes everybody”, Clay Shirky, 2008
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  • 15.
  • 16.
  • 17.
  • 18. VERGADERMARKT… MEDEWERKERS SCHAARS  MEER PERSOONLIJKE AANDACHT, KORTE TERMIJN BOEKEN, SNELLE OFFERTES/BEVESTIGINGEN. UNIFORME VOORWAARDEN  VRIJHEID/FLEXIBILITEIT/ZELFBEWUST/PROFESSIONEEL. MEER OMZET-HOGER RENDEMENT  KLANT PASSIEF/VERWEND, OUDE COMMUNICATIE WERKT NIET MEER EN IS KOSTBAAR. PRIJZEN STAAN ONDER DRUK. KLASSIEKE BIJEENKOMST VERDWIJNT, E-MAIL, VIDEO-CONFERENCING. BOEKER IS “OP ZOEK”. TOENEMENDE CONCURRENTIE VAN “VAGE” LOCATIES.
  • 19.
  • 20. -GEEN VERGADERZALEN MAAR VERGADERSTOELEN… - GEEN UNIFORME VOORWAARDEN… -24/7 TOEGANKELIJK, BEHEER ZELF RESERVERINGDETAILS… -ZALEN AFGESTEMD OP GEBRUIK… -SUPPLIERS HALEN ZELF “BESTELLINGEN” OP… -COMMUNICATIE VIA SOCIALE MEDIA...: 1. On-line presence/personal branding 2. Buzz 3. Sociaal netwerk “Frisinjehoofd” 4. Reviews
  • 21.
  • 22.
  • 23. RESERVERING WIZARD DATUM-DAGDEEL-ACTIVITEIT-AANTAL PAX MEERDERE ZALEN-DATA COMBI RESERVERING WIZARD AANBIEDING: CAPACITEIT-PRIJS-BEZETTING-BUDGET VERKOOP PER STOEL OF PER ZAAL
  • 24. RESERVERING WIZARD EXTRA ITEMS RESERVEERBAAR ASSORTIMENT PER HOTEL “REEDS GEKOZEN” OVERZICHT RESERVERING WIZARD VASTE KLANTEN INLOG. CONTRACTPRIJS ACTIVATIE
  • 25. RESERVERING WIZARD PROFIEL ACCEPTATIE STATUS RESERVERING WIZARD BEVESTIGING E-MAIL KLANT EN LOCATIE EVENT DRIVEN PROCES START
  • 26. RESERVERINGS CENTRUM FACTSHEET EXTRA’S VERANDERINGEN STATUS AANGEPASTE OFFERTES: RAZENDSNEL WEBSITE OP MAAT
  • 27. RESERVERINGS CENTRUM OFFERTE OP MAAT SAMENSTELLEN OFFERTE PAGINA’S RESERVERINGS CENTRUM RAZENDSNEL AANPASSEN VERRIJKEN PERSONIALISEREN SPANNEND SUPER ONDERSCHEIDEND
  • 28. MANAGEMENT DASHBOARD RAPPORTAGES PER ITEM PER VESTIGING PER KLANT PERIODE & BUDGET BENCHMARK CONVERSIE MEETINGREVIEWS
  • 29.
  • 30.
  • 31.
  • 32.