This document discusses the rise of low-cost carriers in Europe and the changing landscape of social media and its impact on transactions. It presents a diagram showing how social media has transformed the relationship between consumers and producers over time, with information and social media now playing a more central role compared to transactions.

2. 75 low cost European carriers

18. EVENTS WEATHERFORECAST HOTEL AIRPORT MAPS SIGHTS RESTAURANTS REVIEWS ACTUAL CURRENCY RATES $25. MAIL $ 10. PDF

20. * “Authenticity, what consumers really want”, Pine & Gilmore, 2007 EXTRACT MAKE DELIVER STAGE RENDER CUSTOMIZATION CUSTOMIZATION CUSTOMIZATION COMMODITIZATION COMMODITIZATION COMMODITIZATION

22. WEB 2.0 WEB 1.0 SOCIAL MEDIA: Blogs Reviews Tags Social bookmarking Rss Photo Video Audio Wiki Network WEB SITE & SHOP wizards BACK OFFICE cms-crm SYSTEMS 3RD PARTIES accounting

23. SOCIAL MEDIA NBTC TRANSACTION: INFORMATION AIRLINES, HOTELS, ETC. TRANSACTION SOCIAL MEDIA NBTC TRANSACTION: SHOP E.D.C. C O N S U M E N T P R O D U C E R S PRODUCERS

24. C O N S U M E N T TIME SOCIAL MEDIA NBTC TRANSACTION: INFORMATION NBTC TRANSACTION: SHOP AIRLINES, HOTELS TRANSACTION SOCIAL MEDIA TIME TIME TIME TIME

25. SOCIAL MEDIA AIRLINES, HOTELS TRANSACTION C O N S U M E N T SOCIAL MEDIA NBTC TRANSACTION: INFORMATION

27. HOLLAND FAN WIDGETS BUZZ BLOGS AGGREGATOR SHOP HOLLAND MEGASTORE BEDENK EEN VIRAL YOUTUBE DELICIOUS FLICKR WIKI REVIEWS SERIOUS DUTCH CITY GAME PERSONAL MAPS GOOGLE MASHUP NBTC OFFICES LOCAL(S) STAKEHOLDER VIRTUAL CONCIERGE SAMENREIZEN MEETUP OOK VOOR KIDS!! ALERTS BEDENK EEN FOTO BEDENK EEN VERHAAL CASUAL DUTCH WORDS GAME