presentation Erasmus University Rotterdam, april 2008

1. WEB2.0: YOU ARE NOT IN THE DRIVERS’ SEAT ANYMORE RONALD VAN DEN HOFF

2. agile development animoto authenthic avatar bewust ondernemen bloggen blogosphere blue ocean branding city marketing co-creation coach coaching collective intelligence covergence communication conflictbemiddeling contactmoment corporate citizenship corporate storytelling creative class crowdforcing cyberdigma delicious digg event-driven communication eye opener free music gadgets hotellerie hotello hospitality human potential idea infotainment inspiration internet leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid people personal & corporate branding planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim seats2meet second life sellaband semantic web social capital social networking social media stakeholders stories story telling tag tagopshere talent toerisme transumer trends trendslation trendslator trend watcher trend watching trust ubiquitous computing user-generated content vergaderen vertrouwen W eb2.0 wiki you zara zelfontplooiing zzp

3. * “Authenticity, what consumers really want”, Pine & Gilmore, 2007 EXTRACT MAKE DELIVER STAGE RENDER CUSTOMIZATION CUSTOMIZATION CUSTOMIZATION COMMODITIZATION COMMODITIZATION COMMODITIZATION

4. INTERNET HISTORY… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 1.500.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA WEB1.0 WEB2.0

15. * Ronald Coase, 1937 “The nature of the firm”.

16. * Data from Forrester Research Technographics® surveys, 2007

17. * “Here comes everybody, Clay Shirky, 2008

21. VIRTUAL SOCIAL NETWORKS: WEBTRIBES…ANOMY* SOCIAL : HYVES BUSINESS: LINKEDIN GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE : SECOND LIFE *DURKHEIM 1893

28. NO ESCAPE POSSIBLE… peer-to-peer banking