Masterclass on Society30 for the Board of SNCF. Amsterdam, RThe Netherlands. November 2015.

1. SOCIETY 3.0
“CONNECT, COLLABORATE & GROW”

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. TRENDS
ACCES
more important than ownership
INTERNET OF THINGS
environment smarter than we are
Rise of the Knowmads:
CONNECTED PEOPLE
stronger than organizations
&
CITIES
more important than countries
VIRTUAL PLATFORMS
rule the world

4. PLATFORM CAPITALISM

5. GAMING FESTIVAL PLATFORMS
This is E-Sports for pro-gamers.
One of the heroes PewDiePie now has 39
million subscribers (more than Katy Perry,
Justin Bieber, and Beyonce combined)
and 10 billion video clicks.

6. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.

7. The factory of the future will have
Only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
PHYSICAL PLATFORMS : ROBOTS

8. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees

9. FROM GLOBAL PLATFORMS
TO LOCAL NETWORKS: GLOCAL

10. SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY
takeaway home cooked meals

11. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY

12. COLLABORATIVE ECONOMY

13. COLLABORATIVE ECONOMY

14. 3D PRINTING : MAKERS PLATFORM

15. VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY

16. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.

17. SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?

18. ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.

19. unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity
2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

20. got a new job,
was invited for a new project
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

21. S2m-Coworkers & stakeholders do our
and replaced these departments and staff completely…
RESULTS.
-sales
-marketing
-pr.
-research
-innovation

22. ** 2013-2015 Survey by the Erasmus University of Rotterdam.
Seats ‘shared & sold’*
Social Monetary
2012 60.000 150.000
2013 80.000 230.000
2014 75.000 210.000
2015 85.000 240.000
*in the Netherlands
RESULTS.

23. By making the stakeholders grow and prosper
S2M augments the serendipitous relevancy of
physical places and thus our own organization.
S2M offers ‘open-co-working’ and meeting facilities.
S2M offers ‘open-co-working’ and meeting facilities, where
you will find peers to connect with.
DYNAMICS IN THE BUSINESS MODEL.
2007
2012
2015
S2M1.0
S2M2.0
S2M3.0

24. GOODIES…….
DIGITAL GOODIE BAG:
free downloads, videos, slides & more….
http://s2m.to/goodiebag

25. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE