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“WHEN THE WINDS OF CHANGE  ARE BLOWING,   SOME PEOPLE ARE   BUILDING SHELTERS  AND OTHERS ARE BUILDING   WINDMILLS…”   OLD CHINESE PROVERB S.S.O. GASTCOLLEGE 19 JULI 2010, UTRECHT
RONALD VAN DEN HOFF
DEMOCRACY POLICIANS VULCANO, OIL ZORBA  THE GREEK ZOMBIE ECONOMY AGING € = GONE REGENTS ESTABLISHMENT SUSTAINABLE SOCIETY
INTERNET  =  SOCIAAL: WEB2.0          GROUNDSWELL -MENSEN -MIDDELEN -TIJD ORGANISATIE Besluiteloos leiderschap  Extreme belasting druk  Maatschappelijke ongelijkwaardigheid Overmatige wet- en regelgeving  Zelfgenoegzaamheid Robert Adams, Decadent Societies ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL ZOMBIE ECONOMIE: DENKEN IN SCHAARSTE
INDIVIDUAL ACTIVITY SOCIAL MEDIA-NEW LEADERS ZP’ER - FREE AGENT - SELF EMPLOYED PROFESSIONAL ZOMBIE ECONOMY ZOMBIE ECONOMY ZOMBIE ECONOMY ZOMBIE ECONOMY
MENSEN IN OVERVLOED CO-CREATIE : WISDOM OF THE CROWDS
MENSEN MOBILISEREN ZICH SAMEN ONDERNEMEN: CO-CREATIE
GELD ZAT! PEER-TO-PEER FUNDING
KENNIS GENOEG & GRATIS! CO-CREATIE : LEGO MINDSTORM & CLICKS…
KENNIS GENOEG & GRATIS! PEER TO PEER LEARNING
TIJD = REAL TIME OPEN & ON DEMAND LEARNING: IN THE CLOUD
TIJD = REAL TIME + EMBEDDED LEARNING BY USING AUGMENTED REALITY
SEMANTIEK PLACE TIME PREFERENCE RECENTY VISITED PERSONAL REVIEWS PEER REVIEWS CASH BALANCE SPECIAL OFFERS PEERS PRESENT FRIENDS PRESENT SPACE AVAILABLE Ruby, collegue present best rated by Peter nbr 1 selection USA cuisine AUGMENTED REALITY
XBOX 360 : KINECT..AUGMENTED VIRTUALITY
FAST SOLUTIONS
NIEUWE BUSINESS MODELLEN
GEEN ENKELE BRANCHE ONTSPRINGT DE DANS NIEUWE BUSINESS MODELLEN
NEW SERVICES
21ST CENTURY: CIVIL SERVANTS HAVE A VOICE! CROWDFORCE: VOICES FROM THE GROUNDSWELL
21ST CENTURY: POLITICIANS NOT INVOLVED! 21ST CENTURY: MUSIC INDUSTRY NOT INVOLVED! SENIOR GOVERNMENT OFFICIALS & PUBLIC
1 HOUR 27.000 PARTICIPANTS 30.000 TWEETS AUTHENTICY & TRANSPARANCY: TWITTERDEBATE
RESONANTIE - RECOMMENDATION
ALL YOU  DO, TELL, WRITE, SHOW  IS PART OF THE  BRAND EXPERIENCE YOU DON’T OWN YOUR BRAND!
‘GIVE ME TWITTER, A BLOG, A SOCIAL NETWORK!’
CROWDFORCING
AUTHENTICY: ARE YOU WHO YOU SAY YOU ARE?
DOE WAT JE BELOOFD!
21e EEUW SCHANDPAAL REPUTATIE
21e EEUW SCHANDPAAL “…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan  met Turkishairways, want die landen soms  ongeveer op Schiphol…”.
21e EEUW SCHANDPAAL AUTHENTICY & TRANSPARANCY
RETHINK YOUR BUSINESS YOUR ORGANIZATION YOUR CONCEPT OUR DEMOCRATIC SYSTEM OUR ECONOMIC SYSTEM OUR FINANCIAL SYSTEM YOUR PURPOSE IN LIFE
TRANSACTIONEEL SOCIAAL ORGANISATIE3.0 : 2 GEZICHTEN
MASS MINGLING: NEW HOSPITALITY MARKET
= MARKTVRAAG LONG TAILS
[object Object],-NO TERMS & CONDITIONS… ,[object Object],RESERVATION DATA &    YIELD MANAGEMENT SYSTEM… ,[object Object]
 SUPPLIERS ACCES TO THEIR OWN   DATA… ,[object Object],FREE CO-WORKING, WIFI, F&B ,[object Object],STAFF BUT 100% SOCIAL MEDIA ,[object Object],-HEAVY TERMS & CONDITIONS… ,[object Object]
STANDARD MEETING ROOMS
 SUPPLIERS ACT WHEN ORDERED
 SALES, MARKETING, PR.STAFF
 PRINTDISRUPTIVE TRANSACTIONS
COMMUNICATION TRU SOCIAL  MEDIA…: -BOUNDARYLESS -TRANSPARANT -AUTHENTIC -MINDZ.COM FUNCTIONALITIES: -virtual DNA - (multi lingual) collaboration groups -blogs, fora, wikis, Q&A,  -digital dialogue/coaching -event software -3rd parties integration SOCIAL NETWORK FOR COLLABORATION
Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
DASHBOARDS
REVIEWS
18 november 2009 : “Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?” -frankmeeuwsen: “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes  voor meer info ”     -okparking: “@WillemDudok seats2meet”     -paulvereijken: “@WillemDudok @Seats2Meet ” -pvantees: @WillemDudokdatzou Seats2Meet moetenzijn #s2m ... ziedatikniet de enige ben met die suggestie.” Tientjesnet     Gisteren een te gekke avond gehad bij #S2M.  De plek, de mensen, de catering: alles werkt daar samen  om de ervaring te versterken. BUZZZZZZZZZZ = BUSINESS
CORPORATE WEBSITE: INFO FLOW
CORPORATE WEBSITE: UGC & AGGREGATION
COLLABORATION TOOLS & SERVICES
S2M LOCATION  LAYAR MINDZ EVENT  LAYAR AUGMENTED REALITY LAYARS
LOCATION PROFILE MATCHING LAYAR
BUZZ….
S2M BRAND = A LOVEMARK
S2M EXPANSIE
REVERSED LONG TAIL: THE LONG SNOUT!
FUTURE…
GLOBAL BRAIN METACORTEX connectivity of information Intelligent web WEB 4.0 2020-2040 web OS WEB 3.0 2010-2020 semantic web WEB 2.0 2000-2010 social web WEB 1.0 PC ERA CONNECTIVITY OF PEOPLE & INFORMATION connectivity of people
PERSONAL BRANDING – PEERS NETWORKING COMMUNITY OF INTEREST
3RD PARTIE EARNING  POSSIBILITIES SOCIAL CAPITAL NETWORKING – SHARING - COLLABORATION COMMUNITIES OF PRACTISE
VALUE NETWORK - MESHWORK
“THE CLOUD” WISDOM KNOWLEDGE INFORMATION DATA SOCIAL  COLLABORATION PLATFORMS  & TOOLS DOMAIN OF THE INTERDEPENT ECONOMY SYSTEM OF CONNECTIVITY, SUSTAINABILITY & RECIPROCITY     VALUE NETWORK 1                   VALUE NETWORK 2          VALUE NETWORK 3                VALUE NETWORK 4 VALUE CONSTELLATIONS VALUE CONSTELLATIONS VALUE CONSTELLATIONS ORGANIZATION3.0 : DISRUPTIVE CONCEPTS SOCIAL MEDIA DIALOGUE PERSONAL BRANDING  & RELATIONAL SOCIAL NETWORKS. PRIVATE INDIVIDUALS PROFESSIONALS: FREE AGENTS &   NEW LEADERS OLD-ZOMBIE ECONOMY ORGANIZATIONS: time, money, people NEW LEADER BECOMES HERO* ,[object Object],resourcefull operative                SOCIETY 3.0
DUURZAAM ORGANISCH DYNAMISCH OPEN     TRANSPARANT  ZELFLEREND DELEN  ZELFSTUREND CORPORATE STORY AUTHENTIEK LOVEMARK NETWERK BRAND EXPANSIE DIT ZIJN WIJ DUS…
DANK VOOR UW AANDACHT WWW.RONALDVANDENHOFF.NL       RVANDENHOFF
BRANDING MERK = BRAND
REFERENTIAL INFLUENTIAL EXEPTIONAL ORIGINAL NATURAL AUTHENTICITEIT

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