Key note on the Future of Work for the Rumbold Network. Utrecht, The Netherlands. February 2016

1. SOCIETY 3.0
“CONNECT, COLLABORATE & GROW”
“By 2020 freelancers will make up 50% of the labor force”.
The Freelancer’s Union
“Machines could put more than half the world’s population
out of a job in the next 30 years.”
Moshe Vard

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE

4. A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL MEDIA COLLABORATIVE
ECONOMY
1995 202520152005
AUTONOMOUS
WORLD

5. TRENDS
Rise of the Knowmads:
CONNECTED PEOPLE
stronger than organizations
CITIES
more important than countries

6. TRENDS
ACCES
more important than ownership
INTERNET OF THINGS
environment smarter than we are
VIRTUAL PLATFORMS
rule the world
Didi
Kuaidi

7. GAMING PLATFORMS
E-Sports for pro-gamers. One of the heroes ‘PewDiePie’ now
has 39 million subscribers and 10 billion video clicks.

8. COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.

9. The factory of the future will have only two employees:
a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
PHYSICAL PLATFORMS : ROBOTS

10. ROBOTS & MORE according to the SINGULARITY UNIVERSITY
Robots Artificial Intelligence
Virtual Reality Self Driving Cars
Space
Internet Of Things

11. COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees

12. “Diploma’s worden steeds minder belangrijk” *
*Claire Boonstra, Operation Education

13. RECRUITEMENT & LIFE LONG LEARNING

14. 3D PRINTING : MAKERS PLATFORM

15. 2nd TIER OF
ECONOMIC VALUE CREATION
IN SOCIETY30:
GLOBAL PLATFORMS
&
LOCAL NETWORKS
MERGE ACTIVITIES
&
SHARE THE ABUNDANCE.
PFFFFFF…THERE IS MORE….

16. COLLABORATIVE ECONOMY STUFF, FOOD & MORE
takeaway home cooked meals

17. “We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’

18. COLLABORATIVE SERVICE ECONOMY

19. COLLABORATIVE HOSPITALITY ECONOMY
MATE Hotels creates their own Hub & Spoke
platform

20. COLLABORATIVE TRAVEL ECONOMY
HACKER PARADISE

21. DECENTRALIZED AUTONOMOUS ORGANIZATIONS & TOOLS

22. VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY

23. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.

24. SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?
MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

25. COLLABORATIVE-OPEN-WORKSPACES

26. SEATS4LOCALS…..FOR THE SMOOTH INTEGRATION OF NEW EUROPEANS
SPECIAL PROGRAMMS.
SEATS4SILENCE….RURAL AREAS

27. unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity
2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.

28. …got a new job,
was invited for a new project
or started a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales
-marketing
-pr.
-research
-innovation
…and assisted
us in activities
like:

29. ** 2013-2015 Survey by the Erasmus University of Rotterdam.
Seats ‘shared & sold’*
Social Monetary
2012 60.000 150.000
2013 80.000 230.000
2014 75.000 210.000
2015 85.000 240.000
*in the Netherlands
Since 2013:
1,250,000 booked seats,
15 countries,
150 locations.
RESULTS.

30. S2M creates a global ecosystem where,
by augmentation of the serendipitous
relevancy of physical places,
stakeholders connect, collaborate, grow
and prosper.
HIGHER PURPOSE.

31. GOODIES…….
DIGITAL GOODIE BAG:
free downloads, videos, slides & more….
http://s2m.to/goodiebag