2. Enterprise Goes Social… Personal Leisure Personal Relationships CSM strategy adopted for enterprise branding/lead generation ESN platform designed for enterprise performance excellence Self-Service Communities Knowledge Sharing Team Collaboration Consumer Social Media (CSM) Enterprise Social Network (ESN) Site Functionality Intranet Extranet Internet
4. True Essence of 2.0 = Power of N 2 The value of a telecommunications network is proportional to the square of the number (N) of connected users of the system (N 2 ).
5. Realizing the Power of N 2 ? Network Hardware Infrastructure Enterprise E-Business Consumer Social Media Timeline Solution Evolution 1990’s 2010’s 2000’s
23. ROI/Monetization Models In-bounds Proliferation Cross-sale Up-sale Upgrades Repeat orders Frequency of new ideas generated Avg. time to completion per task Effective/simultaneous collaboration Innovation Completion Frequency per effective reuse Steps/clicks per effective access Unit cost per effective generation Sharing Accessing Labor costs Operations Labor costs Development License+ Maintenance / Subscription Referrals Viral Effects Services Incremental Business Bandwidths People Publishing Content IP usage Sites Cost Savings Gains After Before Gains After Before Gains After Before Metrics Category Internet 2.0 Extranet 2.0 Intranet 2.0 Business Value
24. Closing Thoughts… Why Do We Socialize? We are all connected to each other biologically , to the earth chemically , and to the rest of the universe atomically … We are in the universe and the universe is in us. — Dr. Neil deGrasse Tyson, Astrophysicist Time: the Scarcest Commodity The closer we come to traveling at the speed of light , the more time would appear to slow down . — Dr. Albert Einstein, Physicist, on the theory of “General Relativity”
7 Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship , financial exchange, dislike, sexual relationships , or relationships of beliefs, knowledge or prestige.
7 Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship , financial exchange, dislike, sexual relationships , or relationships of beliefs, knowledge or prestige.
