Magento is an ecommerce platform that is a market leader and aimed at mid to larger online stores. It has many features for catalog management, customers, carts and checkout, promotions, and more. There are both free Community and paid Enterprise versions. While sometimes seen as complex or slow, Magento can be successful for smaller businesses too with proper knowledge, training, caching and server configuration. It may be a good choice for businesses serious about online selling that need comprehensive backend and integration capabilities and want a highly scalable solution.

1. @ecommercene
Ecommerce
North East

3. Magento
WooCommerce’s bigger, more
mature brother?
@RichardCarter

5. What Magento is

6. A market leader

7. WooCommerce: 31.6%
Magento: 10.5%
2016: https://www.datanyze.com/market-share/e-commerce-platforms/

8. Ecommerce, from the
ground up

10. Feature rich

11. Plenty of integrations…

13. Aimed at the mid – larger
ecommerce market

14. What Magento is not

15. A blogging platform
(…but you can integrate
WordPress)

16. A silver bullet!

17. Who uses Magento?

18. Some large retailers…

25. …and smaller retailers, too

29. Magento’s features

30. Catalogue management
Categories
Product types
Advanced pricing rules
Tiered pricing - bulk discounts
Layered navigation (product filters)
Product reviews

31. Customer
Account
Order history
Address book management
Downloads

32. Cart and checkout
One page checkout
Shipping options
Payment options
Tax rates
EU VAT validation

33. Promotion
Newsletter
Up-sells & cross-sells
Coupon codes
Customer groups
Sales reporting

34. SEO
XML sitemaps
Meta
Automatic URL creation

35. More!
Multisite
Multilingual
Multicurrency

36. Magento Community vs
Magento Enterprise

37. Community
Free to use
Comprehensive
Enterprise
Annual license
Features++

38. Magento myths

39. 1. Magento is slow

40. 1. Magento is slow
Caching + Server

41. 2. Magento is for enterprise

42. 2. Magento is for enterprise
Smaller businesses use it
very successfully

43. 3. Magento is hard

44. 3. Magento is hard
Knowledge & training

45. Is Magento for you?

46. ✓ Serious about selling online
✓ Comprehensive backend
✓ Integrations for payment,
accounting, and many more
✓ Highly scalable

47. ✘ Out of the box ecommerce
✘ Software as a Service

48. Magento vs WooCommerce

49. A question of scale?

50. Questions?
@PeacockCarter
hello@peacockcarter.com