1. Consolidated Questions Chapter 17-23 Submitted by: Rex Sandoval Marketing Management V56 Submitted to: Vcoach Bong De Ungria

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14. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com

17. Components of the Mailing Concept http://farishajoyoblego.blogspot.com Outside envelope Sales letter Circular Reply envelope Reply form

22. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com

25. Public Issues in Direct Marketing Concept http://farishajoyoblego.blogspot.com Irritation Unfairness Deception / Fraud Invasion of privacy

29. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings http://www.slideshare.net/ndpasiliao/markmach20 Nepthalie D. Pasiliao

35. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria

36. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability B. Cause-related Marketing C. Firms of Endearment D. Inter-departmental Relationships E. Legal Behavior Old Question

37. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability Behavior B. Cause-related Marketing Behavior C. Social Responsibility Behaior D. Ethical Behavior E. Legal Behavior New Question

38. CORPORATE SOCIAL RESPONSIBILITY LEGAL BEHAVIOR – Companies ensure that their employees are aware and observes the laws ETHICAL BEHAVIOR – Companies should have a strong set of ethics and someone that would enforce it. It is advised that everything should be in writing SOCIAL RESPONSIBILITY BEHAVIOR – People want information about a company’s record on social and environmental responsibility

39. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability Behavior B. Cause-related Marketing Behavior C. Social Responsibility Behaior D. Ethical Behavior E. Legal Behavior Answer

40. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria

41. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B. Traceable Common costs C. Direct costs Question Old

42. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B. Traceable Common costs C. Direct costs D. Product Cost E. Common Cost Question New

43. DIRECT VS. FULL COSTING DIRECT COSTS – assign direct costs to the proper marketing entities TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product NON TRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary

44. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B . Traceable Common costs C. Direct costs D. Product Cost E. Common Cost Answer

45. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria

47. 10. Which of the following is true about microsales analysis? A. Annual plan control requires making sure the company is not overspending to achieve sales goals. B. Identifies the factors that affects the company’s rate of return on net worth. C. Checks at the products, territories and other factors that contributes to the production of sales. Old Question

49. MICROSALES ANALYSIS MICROSALES ANALYSIS conducts analysis to determine which factors contributed to the increase or decrease in sales. This study would later be beneficial to the company. This study should include the recommendations and the solutions implemented.

51. Consolidated Questions Chapter 17-23 Submitted by: Rex Sandoval Marketing Management V56 Submitted to: Vcoach Bong De Ungria