1. CREATIVE & NON-CREATIVE
PRACTITIONERS
Carl Sherry & Ryan Broome

2. Our Chosen 2 Practitioners
• The Creative • The Immitator
Saul Bass

3. Saul Bass
•Born in the Bronx
•1920-1996
•Graphic designer
•Film maker
•Best known for his film
poster design and his motion
picture title sequences
•Throughout his career he
has worked with some of the
great Hollywood film makers
such as; Alfred Hitchcock
and Stanley Kubrick.

4. • Saul Bass often used geometric
designs using angular shapes
which made it easy to notice a
Saul Bass piece of design
•His unique style of designing
made his work original and
different to other movie poster
design at the time.

5. What makes Saul Bass creative?
• Before Bass opening credits were seen to be like the beginning of a
book
• He saw the opportunity to be creative and produce something new
• ‘Generative’ thinking lead Bass to see an answer rather than the
answer
• Bass made title sequences part of the film rather than just opening
credits, creating something new and original that people had never
seen before
• The freshness and originality of his sequences made people interested
in the title sequence rather than it being something you could miss
1940 - Rebecca
its a mad mad mad mad world - Saul Bass

6. How has he influenced today?
• The work of Bass has influenced the way title sequences
have been created by giving a chance to set a mood for
the film before the scene has even begun.
• Bass ended the term ‘Opening credits’ and replaced it
with the term ‘Title sequence’
• Without the creativity of Bass and his designs we could
still be using the old method of opening credits today and
we would not have title sequences like we see in films
such as James Bond

7. Flo Rida
Public Image
Early 1990’s Late 1990’s Early 2000’s
Snoop DoggJa RulePharrell Williams

8. Music Imitation
• Bingo Players – Cry (Just A Little) [1:10 Minutes]
• http://www.youtube.com/watch?v=ZBpWdwXzpMk
• Flo Rida – I Cry [1:01 Minutes]
• http://www.youtube.com/watch?v=OLuWHr6-0YQ
May 2011 September 2012

9. Music Imitation
• Avicii – Levels [1:23 Minutes]
• http://www.youtube.com/watch?v=_ovdm2yX4MA
• Flo Rida – Good Feeling [1:07 Minutes]
• http://www.youtube.com/watch?v=3OnnDqH6Wj8
March 2011 July 2011

10. Music Imitation
• Eiffel 65 – Blue [0:33 Minutes]
• http://www.youtube.com/watch?v=68ugkg9RePc
• Flo Rida – Sugar [0:00 Minutes]
• http://www.youtube.com/watch?v=QZngWytt72U
1998 2008

11. Statistics
• Recognition Started in 2007 with song ‘Low’
• Sold over £57 Million+ Records
• 2 Grammy Nominations
• 5 Top 40 Hit Singles
• Released 4 Albums In 5 Years (2008, 2009, 2010, 2012)
• Won 16 Other Recognition Awards
• Over 830,000,000 YouTube Views