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Blockbuster Presentation

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Blockbuster began as a single video rental store in 1985 and grew to become the dominant video rental chain through acquisitions of other local chains. It was acquired by Viacom in 1994 for $8.4 billion. Increased competition from Netflix, cable video-on-demand, and other online options has reduced Blockbuster's market share. In response, Blockbuster launched mail and online subscription services like Total Access to compete directly with Netflix and adapt to changing consumer preferences for online and on-demand access to movies and TV shows.

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Blockbuster Past and Future Strategies of a Video Rental Giant
Historical Background ,[object Object],[object Object],[object Object],[object Object]
Historical Background ,[object Object],[object Object],[object Object],[object Object]
Historical Background ,[object Object]
Competitive Environment ,[object Object],[object Object],[object Object],[object Object]
Competitive Environment ,[object Object],[object Object]
Competitive Environment ,[object Object],[object Object],[object Object]
Marketing Strategies and Tactics ,[object Object],[object Object],[object Object]
Marketing Strategies and Tactics ,[object Object],[object Object],[object Object]
Marketing Strategies and Tactics ,[object Object],[object Object]
Marketing Strategies and Tactics ,[object Object],[object Object],[object Object]
Human Resource Strategies ,[object Object],[object Object],[object Object]
Human Resource Strategies ,[object Object],[object Object]
Human Resource Strategies ,[object Object]
Circumstances Leading to Change ,[object Object],[object Object],[object Object]
Course of Action ,[object Object],[object Object],[object Object]
Course of Action ,[object Object],[object Object]
Course of Action ,[object Object],[object Object]
Future Global Marketing Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future Global Marketing Consequences ,[object Object],[object Object],[object Object]
Future Global Marketing Consequences ,[object Object],[object Object]

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Blockbuster Presentation

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