The comparison shopping engines, especially Google Product Search, have become more and more important over the last year as consumers are looking for great deals from top rated merchants. In this tactical Webinar, you'll be introduced to the top 5 steps you can quickly take to improve your performance on Google Product Search, NexTag, Shopzilla, and the other leading shopping engines. Don't wait for the holiday shopping season to think about data feed optimization (DFO). Get a jump start on your competition today!
29. Test Ralph Lauren Sweater in title and description Test different titles than what’s on website Work with SEO team to determine keywords to target
30. Lauren Sweater vs ‘Lauren…’? What is the high converting keyword phrase
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36. Go Beyond the Basics Add recommended and optional attributes Shopping engines work just like search engines, but as opposed to searching your site for content, they are searching your data feed for content. If you’re not giving the shopping engine information, they’re not going to return your products in the search results.
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38. Want to dominate GPS? Add as much real and relevant info as possible http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160083 Where to start? Unique Identifiers – MPN, UPC Don’t make them up Options – what are consumers searching for? Size, Color
39. This is a War, not a Game How much of a priority? How much revenue does this channel drive? What’s the ROI? Data Feed Optimization (DFO) is a real opportunity for most merchants. But you have to get out of the set it and forget it mentality. Do more than your competition.