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Webinar - Google Merchant Center Explained
- 1. Google Merchant Center Explained Presented by Brian Smith & Ryan Douglas with special guest Sarah Beritzhoff
- 2. Google Merchant Center Data Feed WWW.SINGLEFEED.COM
- 4. Google Merchant Center Basics
- 5. Google Merchant Center & Google Product Search
- 6. new page format, review of Onebox formats
- 7. Google Merchant Center & Google Affiliate Network
- 9. Google Merchant Center & Google AdWords
- 10. examples, data, explanation, proper set-up
- 11. Q&A with SingleFeed & GoogleWWW.SINGLEFEED.COM
- 12. Who is SingleFeed? We’re Shopping Engine Experts
- 14. LoveYourFeed Blog October 2006
- 15. SingleFeed launched February 2007
- 16. VC backed – True Ventures, KPG Ventures
- 18. Focus on SMBs
- 20. First account manager @ Become
- 21. Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.
- 22. Analyst for the industry, frequent speaker at industry events
- 23. Google Merchant Center PartnerWWW.SINGLEFEED.COM
- 25. For stores over $250K in total online revenue
- 26. Managed Services - $600/mo + % of sales
- 27. For stores over $30K/mo in shopping engine revenueWWW.SINGLEFEED.COM
- 28. n Sarah Beritzhoff Strategic Partner Manager WWW.SINGLEFEED.COM
- 30. Claim your URL
- 31. Big, high quality images
- 32. Go above and beyond the basicsWWW.SINGLEFEED.COM
- 33. Tax and Shipping WWW.SINGLEFEED.COM
- 34. Claim Your URL by MAY 18th! WWW.SINGLEFEED.COM
- 35. Google Webmaster Tools Go to Google Webmaster Tools Sign into Google Webmaster Tools with your Google Account. Click Add a site, and type the URL of the site you want to add. Make sure you type the entire URL, such as http://www.example.com/ Click Continue. The Site verification page opens. (Optional) In the Name box, type a name for your site (for example, My Blog). Select the verification method you want, and follow the instructions. WWW.SINGLEFEED.COM
- 37. No thumbnails
- 39. Do not include ‘image not available’WWW.SINGLEFEED.COM
- 41. 7 recommended fields (Unique Identifiers!)
- 42. 16 optional fields (Color, Size)
- 43. …and an infinite amount of custom fieldsWWW.SINGLEFEED.COM
- 45. Google Merchant Center & Google Shopping WWW.SINGLEFEED.COM
- 46. Google Merchant Center & Google Shopping WWW.SINGLEFEED.COM
- 47. Google Merchant Center & Google Shopping WWW.SINGLEFEED.COM
- 48. Google Merchant Center & Google Shopping
- 50. Google Merchant Center& Google Affiliate Network WWW.SINGLEFEED.COM
- 51. Google Merchant Center& Google Affiliate Network WWW.SINGLEFEED.COM
- 53. Run through Google Affiliate Network (GAN). Google decides when to show, what to show, etc.
- 54. Powered by Google Merchant Center data feed
- 55. Improved category taxonomy and data validation
- 56. Improved user experience for advertisers who will only have to send one feed to Google
- 57. Publishers benefit from a higher quality data feedWWW.SINGLEFEED.COM
- 59. Google Merchant Center& Google AdWords WWW.SINGLEFEED.COM
- 60. Google Merchant Center& Google AdWords WWW.SINGLEFEED.COM
- 61. Google Merchant Center& Google AdWords Alternative format (top of page) WWW.SINGLEFEED.COM
- 62. Google Merchant Center& Google AdWords Alternative format (top of page) WWW.SINGLEFEED.COM
- 64. AdWords US Only
- 65. AdWords Product = CPC based
- 66. Google.com, Google Image Search Ads (if opted into content network)
- 68. Data from RKG
- 69. How to enable
- 72. Ads with product extensions have about an 11% higher CTR than ads without product extensions on the aggregate. This number becomes 28% when you are only looking at the top 50 keywords by click volume.
- 73. Surprisingly, lower volume keywords, those outside of the Top 50, actually had CTR decreases of close to 10% when product extensions were present.WWW.SINGLEFEED.COM
- 74. Google Merchant Center& Google AdWords WWW.SINGLEFEED.COM
- 75. Google Merchant Center& Google AdWords WWW.SINGLEFEED.COM
- 77. Offer Click: Number of clicks on offers
- 78. Headline Click: Number of headline clicks that occurred on impressions with a plusbox
- 79. Plusbox Show Rate: Share of impressions that showed a plusbox
- 80. Post-Expansion CTR: CTR for ads when the user expanded the plusbox
- 81. Plusbox Headline CTR: Number of headline clicks divided by the number of plusbox impressions WWW.SINGLEFEED.COM
- 83. Thank you for your interest in Google Local Shopping. We're currently ramping up the program, so if you're interested in participating, please fill out the information in this form. In the meantime, you can get prepared by making sure your Local Business Center data is up to date, and ensuring that your Product Search data is in great shape.
- 84. Commerce Search
- 85. Step 1. Submit your product data to the Google Merchant Center and Google Product Search. Visit www.google.com/merchants to upload your items via data feeds, direct uploads, or use our API.
- 86. Reviews, Coupons, and more…WWW.SINGLEFEED.COM
- 87. Google Merchant Center Data Feed WWW.SINGLEFEED.COM
- 88. Question & Answer WWW.SINGLEFEED.COM
- 89. Contact Us Brian Smith – brian@singlefeed.com Ryan Douglas – ryan@singlefeed.com Call us directly: 800-705-8852 x2 WWW.SINGLEFEED.COM
- 90. Conclusion Visit our blogs to view the webinar recording www.singlefeed.com/blog www.loveyourfeed.com www.comparisonengines.com Twitter: @singlefeed See us at Internet Retailer! WWW.SINGLEFEED.COM